Starbucks, Erbert & Gerbert's the latest to join plant-based food trend

The companies have this week announced plant-based additions to the menu.
Publish date:

Starbucks and Erbert & Gerbert's are the latest companies set to hop on board the plant-based food craze.

The coffee giant announced during its latest earnings call that it will be adding more products to its menu that recognizes the shift towards healthier food options.

That will include more products in the "alternative milk category" as well as a new addition to its food menu.

"We will be introducing a breakfast sandwich this year with a plant-based patty both in U.S. and Canada," said Starbucks COO Roz Brewer on Wednesday.

Meanwhile, Wisconsin-based sandwich chain Erbert & Gerbert's has announced its own plant-based sandwich will be on menus for a limited-time run starting in February.

The company says its first plant-based Roasted Red Pepper Banh Mi will launch on Feb. 3, along with a new limited-time meat sandwich, the BBQ Brisket Asian Fusion sandwich.

“It’s vital for the brand to keep a pulse on emerging trends. The sprouting plant-based culture is one of those, and it’s clear it goes far beyond vegetarian or vegan," said Erbert & Gerbert's Director of Marketing Jeremy Burke.

"People are adding more plants to their diets for health reasons and it’s making them feel better about what they’re eating and about their lives."

The past year has seen an explosion of interest in plant-based meat alternatives, led by the likes of Beyond Meat and the Impossible Burger.

Burger King is among the companies that now offer plant-based meat substitutes, launching the Impossible Whopper last year, albeit the LA Times has reported this past week that one of the chain's largest franchisees has cut the price of its Impossible Whopper due to sluggish sales.

Next Up

Kirill Kaprizov

Wild score 5 unanswered goals to sweep Sharks

The Sharks scored first but the Wild stormed back in a 5-2 victory.

Rocco Baldelli

Twins-Angels postponed Saturday and Sunday due to COVID

Outfielder Kyle Garlick and one other player tested positive on Saturday.


Curfew set at 11 p.m. in Brooklyn Center, Champlin Saturday

More protests are expected in Brooklyn Center.

Image from iOS (1)

Victim killed in multi-vehicle crash that closed Hwy. 62 ID'd as woman, 23

The four-vehicle crash closed the eastbound highway for several hours.

protest, Daunte Wright, Brooklyn Center

Photographer reports being maced and punched by police, other journalists detained

It came just hours after a court order prevented law enforcement from using force against the news media.


Police move in swiftly to make arrests on 6th night of Daunte Wright protests

What started out peaceful took a turn as the night drew in.


No sitting at Starbucks as chain becomes 'to-go only' operation

The Seattle-based chain has announced a huge change in response to coronavirus.

caribou beyond meat sandwich

Caribou Coffee is the latest to add plant-based meat to its menu

The plant-based protein market is exploding, expected to reach $74.2 billion in the next six years.

Starbucks is giving out free espressos at pop-up events in MN

The events will run until New Year's Eve, with new locations each day.

Screen Shot 2020-05-24 at 2.18.26 PM

Fig & Farro the latest Twin Cities restaurant to close permanently

The plant-based eatery said there's too much uncertainty in the industry.

starbucks wayzata

100% plant-based restaurant coming to Wayzata this spring

The restaurant has plans to add additional locations in Minnesota this summer and franchise nationwide.

It'll be tough to find an open Starbucks on Tuesday afternoon

The coffee giant is shuttering its stores for staff racial bias training.


Starbucks in downtown Wayzata is closing for good

The other location in Wayzata will remain open.

starbucks red cup

Starbucks' red cups and holiday drinks return Friday

The coffee chain is giving away free reusable collectible holiday cups on Friday.