Target adds new activewear line, replacing C9 by Champion

All in Motion was announced on Thursday.
Author:
Publish date:
Screen Shot 2020-01-09 at 10.45.20 AM

There's a big change coming in Target's apparel department, with a new activewear brand set to launch next week, and another on the way out.

The Minneapolis retailer on Thursday announced that it would be replacing the long-running C9 by Champion brand with a new brand called All in Motion.

Unlike C9 by Champion, which is developed by Hanesbrands, All in Motion is the latest label created by Target's team of in-house designers.

The retailer had announced in summer 2018 that it would not be renewing its contract with Hanesbrands, which expires early this year.

All in Motion will launch on Target.com on Jan. 17, and will appear in stores the following week.

While the brand will create gear for the men's, women's and children's departments, it's clear by its announcement that its main focus is on women's, noting that the label will offer "everything from sports bras and leggings to hand weights and yoga mats."

Sign up: Subscribe to our BREAKING NEWS newsletters

There is an emphasis on the label being "size-inclusive," incorporating all body shapes, with the brand launching at a time when New Year fitness drivers are in full swing.

"After listening to and sweating alongside more than 15,000 men, women and kids across the country, one thing became abundantly clear to us: guests are seeking quality activewear and sporting goods that they trust will perform—at an affordable price," said Jill Sando, Target senior vice president and general merchandise manager.

"That’s why we designed our newest owned brand, All in Motion, for the entire family and for all stages of their fitness journey."

Next Up

police lights

Driver wearing bulletproof vest strikes pedestrian in Rochester

The 21-year-old claimed the vest keeps him warm, according to police.

Screen Shot 2019-08-19 at 8.08.05 PM

6 men charged in connection to 'disturbing trend' of carjackings, shootings

The men are accused of three carjackings in one day, as well as other crimes.

YouTube TV, FSN

Report: Fox Sports North is becoming Bally Sports North

The rebranding will reportedly happen prior to the start of the MLB season.

walmart mask

Wisconsin Senate votes to end statewide mask mandate

The joint resolution now heads to the Republican-controlled state assembly.

P.J. Fleck

Looks like the Gophers can put Fleck-to-Tennessee rumors to rest

Fleck is annually a hot commodity when coaching jobs open up.

Matt Dumba

Wild drop front end of back-to-back with Kings

The Wild lost consecutive games for the first time this season.

Andrelton Simmons / Minnesota Twins

Twins sign Andrelton Simmons to one-year deal

The former Angels shortstop is a four-time Gold Glove winner.

covid, vaccine

Minnesotans eligible for COVID shots only need to pre-register once for vaccine lottery

This is good news for people worried that they'd need to sign up every week.

police lights

2 people charged in separate Minneapolis homicides that happened hours apart

A woman is accused of stabbing a man in the chest over $60, while a man is accused of accidentally shooting a victim on the man's birthday.

House for sale

Despite pandemic, Twin Cities housing market set records in 2020

Sales were up 7.7% in 2020 compared to the year before.

Related

Screen Shot 2020-02-05 at 1.53.14 PM

Target launches new line of premium luggage ahead of travel season

The retailer has announced its latest in-house brand.

The C9 Champion line will disappear from Target shelves

The clothing company announced it won't renew its Target partnership in 2020.

Everyspring

Target launches new line of eco-friendly household cleaning products

They'll mostly be cheaper to buy than name brand products.

Screen Shot 2020-03-02 at 7.09.56 AM

Target announces new range of ready-made sandwiches

It's teaming up with deli meat and cheese specialists Boar's Head for the promotion.

Screen Shot 2020-09-02 at 9.28.48 AM

Target announces expansion of its Good & Gather food range

The store's own brand has become its biggest seller in grocery.

Disney store

25 Targets to get their own Disney shops in October, 1 in MN

The landmark collaboration between the two companies was announced on Sunday.

Screen Shot 2020-11-10 at 9.42.19 AM

Ulta Beauty to launch 'shop-in-shop' concepts at 100 Target stores

Ulta Beauty and Target have announced a long-term partnership.

Members of Target's new loyalty program shop more often, spend more

Target is reaping the benefits since launching Target Circle.