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Target announces 2 days of deals to rival Amazon's Prime Day

The Bullseye is seeking a slice of Amazon's big online sales day.
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Target is aiming to bite a chunk out of one of Amazon's biggest shopping days of the year, by launching two days of discounts that run over Prime Day.

Target on Tuesday announced the launch of Target Deal Days, dubbing it its "biggest sale of the summer."

It'll take place over July 15 and 16, which by an extraordinary coincidence is the same two days that Amazon is holding Prime Day.

The Bullseye making a point of noting that "no membership is required to shop thousands of deals," a nod to the $119-a-year cost to become a Prime member.

It comes after the one-day sale Target held last year to coincide with Prime Day proved one of Target's biggest online shopping days of the year, and is promising this year's discounts will be even bigger.

"This year, we’re giving guests more discounts across even more of our assortment with two days to save on hundreds of thousands of items and offering the best options in retail for delivery and pick up on their terms, including same-day," said chief merchandising officer Mark Tritton.

The Deal Days event will include "rarely-on-sale" home, apparel and toy brands, as well as hundreds of thousands of other items.

What's more, REDcard holders can get another 5 percent off whatever they buy.

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Digital sales are becoming an increasingly important part of Target's business, but still represent just 7.1 percent of the company's total revenue in 2018, with $5.35 billion in sales.

Nonetheless, that's an improvement on 2017's revenue, of which 5.5 percent came from online sales.

In its most recent results, for the 1st Quarter of 2019, Target said its online sales had grown by 42 percent, with digital sales contributing 2.1 percent of the company's 4.8 percent sales growth.

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