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Target announces changes to seasonal hiring as pandemic alters shopper habits

It's still planning 'extensive' hiring for the holidays.

Target has announced it intends to embark on an "extensive" hiring spree ahead of this holiday season, but will be making changes to the roles it's offering in light of the pandemic.

The Minneapolis-based retail giant typically more than 100,000 seasonal workers for its holiday push, and with business booming due to COVID-19 it'll push ahead with another hiring boost ahead of Christmas 2020.

But while in previous years most of its seasonal staff would work on store floors, this year Target says it will dedicate "twice as many" workers to manage its contactless services, namely its Drive Up and Order Pickup options.

What's more, it will be hiring more staff at its distribution centers to manage products being sent to stores, from which around 90% of Target's online orders are sent direct to customers' homes.

With Target seeing an explosion in online orders as more people stay home to stop to maintain social distancing, the retail says its distribution centers will be sending more inventory to stores than ever before.

Existing employees will be given the option of working extra hours and train to support different areas of the store, so they can help out during periods of high demand for services like Order Pickup and Drive Up.

The company says it will also have workers stationed at the store entrance to direct customers with their holiday shopping.

Seasonal workers will receive a starting wage of $15, the same as Best Buy announced for its seasonal staff this week.

"The success of our business strategy rests on the strength of our team and their ability to adjust quickly to the needs of our guests and their changing shopping patterns,” said Melissa Kremer, Target’s Chief Human Resources Officer.

"Throughout the year, the team has successfully balanced strong demand in our stores with surging digital volume. Knowing that the holiday season will be unlike any other, we’re building in even more flexibility to make sure Target remains a safe and convenient place to work and shop, while investing in our team’s industry-leading pay and benefits."

You can apply for store and distribution center positions at TargetSeasonalJobs.com.

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