Skip to main content

Target has a secret app that pays its super fans with gift cards

The existence of the app was revealed this week by Fast Company.

Getting paid to tell Target what you think about its products sounds like a pretty sweet gig, and that's exactly what a select few hundred shoppers get to do using a secret app.

Ok, so they're paid in gift cards and coupons, not cash, but they don't have to give up their day jobs and all they have to do is give their feedback to the Bullseye about new products it's developing.

The existence of the secret app, called Studio Connect, was revealed last week by Fast Company, which says Target has been using the app to connect its designers with some of its top customers.

Only 600 people – the tiniest of fractions of Target's 30 million regular shoppers – have access to the Instagram-style app, with each user invited to use the app after being recruited via online research and polls.

It's effectively market research between Target and the shoppers it is keen to ... erm ... target, and while users aren't paid for their participation, they earn points that go towards gift cards and discounts.

Follow Bring Me The News on Instagram.

Their feedback meanwhile is used as Target develops its exclusive product lines, with the retail giant recently increasing the number of its exclusive brands, and forming new collaborations with well-known designers.

While Fast Company were the first to report on it, Target did put a job listing on its site a few months back looking for a developer for the app, calling Studio Connect "a community of Target guests and designers working together to build purpose-driven owned brands and human-centric products and experiences."

Unsurprisingly, the big reveal has led to plenty of Target fans imploring the Minneapolis retailer to invite them to use the app.

By the way, Target, I'm a middle income, fashionable, married father of a 2-year-old, you can send my invite to adam@bringmethenews.com.

Next Up

Hennepin County Medical Center, HCMC

Driver, 83, killed in collision with semi-truck in Northfield

The Northfield man died at Hennepin County Medical Center.

Taco Bell

Impatient driver who fatally struck woman outside Taco Bell sentenced

Tammy Renae Olson was sentenced to four years in prison.

bmw-g1a1c50760_1280

Police: Teens 'careen recklessly' in stolen BMW, Mercedes in north metro

They ended up crashing the stolen vehicles, with two arrested and two others on the run.

fire truck

Fire table sparks blaze at Edina home

The fire remains under investigation, but fire officials believe it was accidental.

money hundred dollar bills

Charges: California woman embezzled over $1M from MN employer

Mai Xiong faces several federal charges in the case.

Hsa Law Yaw Say

Shot woman who sparked appeal found injured at Twin Cities hotel

Authorities began searching for Hsa Say early Monday morning.

image

Development may bring changes to Stonebrooke Golf Club in 2023

The popular southwest metro golf course offers scenic views of O'Dowd Lake.

image

Homeowners alert DNR to grouse hunting complaints in Northland

Some hunters are allegedly shooting directly in front of houses.

STPTeensChildTortureRCJ

Charges: Teen couple tortured children while babysitting in St. Paul

A doctor called this "the worst case of abuse he has seen in over 20 years."

Myth

New apartment proposal could spell the end for Myth Live

Myth Live in Maplewood has a spotty past with the surrounding community.

Hsa Law Yaw Say

Police trying to find woman, 18, who was shot at in St. Paul

Police are looking for help finding the woman.

image

Is an Amazon grocery store coming to Woodbury?

There's six rumored stores in the Twin Cities.

Related

Target announces when it will offer its 10% discount on gift cards

It's basically free money if you're a regular Target shopper.

Target's Cartwheel now lives within the regular Target app

Target has officially merged the two apps – here's why.

You can pay with a REDcard and use coupons all within the Target app now

The retailer's app now includes Wallet – here are the new features it offers.

Screen Shot 2020-11-27 at 9.29.12 AM

Target reveals its 'Cyber Week' online deals

The sales will run from Nov. 29 to Dec. 5.

Target announces online day of discounts next week

It's happening the day after Amazon holds Prime Day.

St. Paul college student wins $1M Powerball prize using mobile app

The 20 year old bought his ticket through the newly available app, Jackpocket.

Target to start its Cyber Monday deals a day early

The Cyber Monday sale will kick off on Sunday.

14526375366_f802755f3f_k

Target extends $2 pay rise for store workers during pandemic

The retailer's temporary pay boost was due to come to an end on May 2.