Target is launching more than 30 new plant-based grocery products

All are part of the company's hit Good & Gather brand.
Publish date:

Target is launching a new line of plant-based products, including both meat and milk alternatives, as part of its growing Good & Gather grocery brand.

Good & Gather Plant Based will include more than 30 items in all, Target said in its announcement, with some currently available and others being introduced into the fall. The company says most of the items will cost less than $5.

Some of the new products include:

  • Frozen chick'n tenders
  • Meatless meatballs
  • Oatmilk
  • Non-dairy creamer
  • Vegan mayonnaise
  • Chocolate-flavored mousse
  • Everything-seasoned cashew dip

Rick Gomez, executive vice president and chief food and beverage officer for Target, noted "demand for plant-based offerings is incredibly high and continues to grow."

And the increase in sales of plant-based food at retail stores has been one of the main grocery trends in recent years. In 2020, sales of plant-based goods at retail stores hit $7 billion, a growth rate of 27%. Plant-based meat, specifically, hit $1.4 billion in sales last year, as brands such as Impossible and Beyond continued their rise.

Good & Gather has also been a hit for Target. Since being introduced in 2019, the company's flagship grocery line has become the store's top-selling food brand. Target says Good & Gather generated $2 billion in sales in 2020.

Next Up

Pexels - moving boxes

Landlord group sues governor, attorney general over eviction moratorium

The suit argues property owners are left in a bind due to the executive order.

best buy

Best Buy is now selling travel, outdoor living items

The electronics giant announced the new collections on Tuesday.

Alex Rodriguez

Alex Rodriguez says 'we will' keep the Timberwolves in Minnesota

Glen Taylor has stood by his statement that he will ensure the teams stay in Minnesota.

House for sale

Zillow says its upgraded 'Zestimates' are now more accurate

It's employing machine learning to increase the accuracy of its price estimation feature.

geoffrey compton

Child who drowned in Woodbury was celebrating his 9th birthday

He drowned in Carver Lake in Woodbury on Sunday.

kid hospital doctor

3 Minnesota children's hospitals included in U.S. News 'Best of' list

No Minnesota hospitals cracked the top 10 in the U.S., but they did rank nationally in pediatric specialties.

girl scout cookies

Nationwide surplus of Girl Scout cookies? Not for these MN troops

While some troops saw cookie sales struggle, southern MN Girl Scouts had a successful year.

YouTube - Bad Axe Throwing 1

Bad Axe Throwing will open second Minnesota location this fall

The company says it will be one of its largest locations in the U.S.

Danielle Hunter

And just like that, the Vikings defense appears fully loaded

The defensive line will likely have four entirely new starters from last year.

Pixabay - black bear

Why conditions in Minnesota are ripe for more bear-human conflicts

A one-two punch of a May frost and dry spell could lead to a natural food shortage.



Target launches new line of eco-friendly household cleaning products

They'll mostly be cheaper to buy than name brand products.

Screen Shot 2019-07-02 at 10.32.46 PM

Grocery store products from MN win People Food Awards

It follows the blind tasting of more than 1,200 grocery store products.

Grocery shopping

Americans paid more for groceries in pandemic 2020, study finds

The USDA says grocery store food prices rose by 3.5% compared to a year before.

Screen Shot 2020-09-02 at 9.28.48 AM

Target announces expansion of its Good & Gather food range

The store's own brand has become its biggest seller in grocery.

Screen Shot 2020-02-05 at 1.53.14 PM

Target launches new line of premium luggage ahead of travel season

The retailer has announced its latest in-house brand.


Target sales grew by $15B in 2020, more than past 11 years combined

The pandemic led to a historic year for the Minneapolis retailer.