Target marks 20 years of designer collaborations by resurrecting most popular clothing

Designs by Lilly Pulitzer and Michael Graves are among those coming back.
Publish date:
Lilly pulitzer

Target is celebrating 20 years of collaboration with leading designers by bringing back some of its most popular clothing lines from the past 2 decades.

The Minneapolis retailer says that more than 300 "original, iconic items from 20 past designer partnerships" will be back in Target stores this fall.

This will include pieces from the phenomenally popular 2015 collaboration with Lilly Pulitzer that saw many stores sell out amid crushing demand, with other designers returning to the racks including Marimekko, Phillip Lim, Erin Fetherston and Target's first collaborative partner, Michael Graves.

"Target has forever changed the retail landscape by doing what once was considered impossible – offering great design at an incredible price," said chief merchandising officer Mark Tritton. 

"This anniversary celebrates our rich design history and the diverse range of partnerships we’ve offered our guests for the last 20 years. Each partnership brought something special and exciting to our guests, and with 20 years behind us, we’re only getting started."

The limited-edition "Anniversary Collection" will hit the shelves on Sept. 14 and at, with prices ranging from $7 to $160.

The items and collections will vary by store, and shoppers will be limited to buying up to five items per size and color.

Follow Bring Me The News on LinkedIn

Next Up