Skip to main content

Target spending $50M to ensure more staff available during peak holiday hours

The Bullseye is preparing for the holiday rush.

Target has announced it will be adding $50 million in payroll spending compared to last year to ensure it has more staff on hand during peak holiday hours.

CEO Brian Cornell made the announcement on Wednesday, with the move taken as retailers head towards the holidays knowing there is one fewer weekend between Thanksgiving and Christmas than last year owing to this year's late Thanksgiving.

The company will use the money to put more staff members in stores at peak times, such as nights and weekends, and also double the number working in its fulfillment services for online orders.

"This season, we’re making our biggest investment in holiday payroll to ensure our team members will be ready to assist our guests when they are shopping most," Cornell said.

"Coupled with the tremendous response we’re seeing to Target Circle, our suite of same-day delivery services and compelling assortment, I’m confident Target will be America’s favorite place to shop this holiday and beyond."

The retailer launched its new loyalty program, Target Circle, earlier this month, giving customers 1 percent off all shopping without having to sign up for a Redcard.

Sign up for Special Offers newsletters from Bring Me The News partners

Since then, Target says it's had 25 million signups, and these shoppers will also get early access to Target's Black Friday doorbuster deals.

Rival Best Buy announced earlier this week it would be offering free next-day delivery during the holiday season with no minimum purchase, with the exception of some of its bulky items.

While Target isn't guaranteeing next-day delivery, it has said online orders will have free shipping between Nov. 1 and Dec. 21 with no minimum purchase required, and that orders will arrive "as early as the next day."

Next Up

ambulance

Man dies after being 'punched in the head' during altercation in Duluth

A 46-year-old man is in custody and facing 1st-degree manslaughter charges.

Deion Sanders

Deion Sanders says Zimmer, Spielman hadn't spoken 'in months'

Sanders' comments revealed some of the Vikings' issues last season.

police tape, crime scene

Brooklyn Park man pleads guilty in 2020 fatal drive-by shooting

Devon Manley will be sentenced to life in prison with the possibility of parole after 30 years.

Screen Shot 2020-06-16 at 7.48.35 AM

Man gets 10 years for fatal pawn shop fire during Minneapolis riots

The incident, which took place during riots in May 2020,  resulted in one man's death.

Rep. Ilhan Omar

Election officials dismiss conservative group's complaint against Rep. Ilhan Omar

The group alleged that she used campaign funds on her future husband's consulting firm.

Screen Shot 2022-01-15 at 9.53.04 AM

Reports: 6 names surface in Vikings' search for new head coach

Six names have surfaced Saturday in the Minnesota Vikings' hunt for a new head coach.

Pexels - face mask covid holding

Minnetonka approves mask mandate in emergency ordinance

The mandate officially goes into effect Monday night.

snow, measuring snow, snow totals

Here are the snow totals from Friday's winter storm in Minnesota

There was a sharp gradient around the Twin Cities, with the highest amounts in southwestern Minnesota.

Mats Zuccarello

Zuccarello scores twice, Wild win third straight

A team effort helped Minnesota dispatch the Ducks.

Rep. Tou Xiong

State lawmaker Tou Xiong apologizes after driving under the influence

The state representative was pulled over on the night of Jan. 8.

St Lukes Duluth GSV Pro

Duluth hospital requiring visitors to show vax proof, neg. test

The health care system is also tightening visitor guidelines.

ridgeview urgent care facebook

Ridgeview halting urgent care at a Twin Cities site 'until further notice'

The organization cited "growing emergency medical needs" at the facility.

Related

Expect to find more toys at Target this holiday season

The Bullseye is expanding the toy department at hundreds of stores.

Members of Target's new loyalty program shop more often, spend more

Target is reaping the benefits since launching Target Circle.

Screen Shot 2019-11-06 at 9.42.49 AM

Target releases its Black Friday 2019 ad, and deals start this Friday

The Bullseye says it will be offering discounts throughout the holiday season.

Holiday season a winner for Target, persuading more shoppers through its doors

The Minneapolis retail saw comparable sales grow 5.7 percent over the festive period.

Target to roll out no minimum, free 2-day shipping for the holidays

It's looking to usurp its rivals, Amazon and Walmart.

Target's holiday season wasn't as successful as it hoped

After a year of gains, Target's holiday performance disappointed.