Expect to see less of the trademark red-and-khaki uniform combination in your local Target from now on.
That'd because the Minneapolis-based retailer announced on Thursday that its store staffers can wear jeans to work, offering a different option from the distinctive tan pants for which its employees are known.
Target changed its policy last year to allow staff to wear jeans at weekends and on holidays, but it is now rolling it out permanently as part of a change to its dress code called "Jeans Forever."
The only stipulation is that they must continue to wear a red-colored top.
The shakeup is designed to boost morale and reward staffers after the retailer posted a 5.7 percent increase in same-store sales over the Christmas period.
"I’m so proud of the results our stores delivered for Target. I love that we embraced the challenge of #jeansforever together as one team," said chief stores officer Janna Potts.
"They do so much for our guests each and every day so it’s amazing to be able to recognize and celebrate such a special group of people in a way that everyone can get excited about."