Target is expanding the Apple products it sells in some stores and online by creating "Apple shopping destinations."
The Minneapolis-based retailer announced the partnership, which it says will double Apple's footprint in 17 Target stores nationwide, including one in Minnesota, with more expected later this year.
Target's store in Monticello is the only Minnesota store currently slated to have the "Apple experience."
“Apple products are popular with Target’s guests, and this new, dedicated shopping experience offers enhanced service and expanded offerings, building on our strength as a go-to destination for electronics,” said Christina Hennington, executive vice president and chief growth officer at Target.
“This new model was created with Target’s guests in mind, and we’ll continue to learn and enhance the experience through future rollouts later this year.”
The Target stores with these "Apple shopping destinations" will offer an "easier way to shop" for Apple's products at Target by putting them all together in one space.
The new "Apple Experience" will offer Apple products in "twice" as much floor space compared to a typical Target store, the retailer says, where people can buy iPhones, iPads, Apple Watches, AirPods, HomePods, Apple TVs, and an "extended assortment" of Apple accessories.
Shoppers will also be able to watch demonstrations, try out the products and get assistance from "Target Tech Consultants" who will have special training from Apple.
The other Target stores to get the "Apple shopping destination" first are in Texas, California, Oklahoma, Florida, Pennsylvania, Delaware, Massachusetts, New Hampshire and New York. You can see a full list here.
This expanded partnership with Apple is the latest "store-within-a-store" partnership with well-known national brands, with previous collaborations including with Disney and Ulta Beauty.