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Target's Black Friday deals will be for the entire month of November

Target says this lets shoppers they won't have to deal with Black Friday crowds during a pandemic to get good deals.

Target is extending its Black Friday deals for the entire month of November, giving shoppers more time to shop for the holidays. 

The Minneapolis-based retailer will kick off the season with Target Deal Days in October (read more about that here), and then starting Nov. 1, it'll offer Black Friday deals for the month, as well as an extended price match guarantee. 

“This year, in a holiday season unlike any other, we know it’s more important than ever for our guests to get great deals in a convenient and safe shopping environment,” Christina Hennington, Target's executive vice president and chief merchandising officer, said in a statement

This comes as shoppers' habits have changed due to the COVID-19 pandemic, with the National Retail Federation saying the majority of retailers believe the shopping season will be longer than last year's, with consumers likely spreading out their purchases over several months, with many starting as early as October. Meanwhile, many retailers, including Target, have said they won't be open on Thanksgiving Day like they have in previous years. 

“By kicking off our holiday deals earlier than ever, offering Black Friday pricing throughout the full month of November and extending our price match guarantee, we’re letting guests know they don’t need to wait or face the crowds to get the best deals, all with no membership fees required," Hennington added.

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Target says the month-long Black Friday deals will include discounts in home, apparel and accessories, electronics and other departments, and will be advertised in stores and on Target.com. 

It will also offer weeklong discounts and digital deals every day beginning Nov. 1. 

This also marks the first time Target has extended its price match guarantee beyond 14 days. From Nov. 1 through Dec. 24, shoppers can request a price adjustment for any item advertised as a Black Friday deal so long as it is offered at a lower price at Target or Target.com. Target also matches some competitors' prices within 14 days of purchase (more details on that here).

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