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Target's launches new customer loyalty program next month

Target Circle doesn't require a credit or debit card.
Target store inside

Target is launching its new customer loyalty program nationwide from Oct. 6, the company announced on Monday.

The Minneapolis retailer will roll out Target Circle in time for the holiday season, offering several perks to shoppers who sign up.

The major difference between it and Target's other customer loyalty program, the REDcard, is that it doesn't require taking out a credit or debit card to sign up, and has no membership fee.

Nonetheless, REDcard holders can also use Target Circle, taking advantage of the additional perks on top of their 5 percent discount.

So what does Target Circle offer? Here's a look:

  • Earning 1 percent of cashback on every purchase, to be redeemed in-store at a later date.
  • Personalized deals and perks, including a "birthday surprise."
  • Getting early access to special sales throughout the year.
  • Getting a vote to direct where Target directs its local community funding.

Those shoppers who have a, Cartwheel or Target RedCard account will be enrolled in Target Circle.

Otherwise, you can sign up on, get a REDcard, or give your phone number in a Target store.

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The program has been tested in six metro areas over the last 18 months – not the Twin Cities – and says the feedback has been "overwhelmingly positive."

"We worked directly with guests to develop Target Circle, and the program includes the benefits and perks they told us were most important to them, from earning on every trip to having the opportunity to help Target make a positive impact in their local communities," said Target's chief marketing and digital officer Rick Gomez.

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