Skip to main content

The DIY project every Vikings fan needs to make right now

With Victory Blocks, you can knock on wood at a moment's notice.
  • Author:
  • Updated:
    Original:

There's only one way to explain how Stefon Diggs pulled off the Minneapolis Miracle. 

Forget Diggs' amazing catch and poised, athletic prowess – the Vikings only won because the fans didn't jinx it.

Rest assured that even after that bonkers 61-yard, game-winning touchdown, some Vikings fans stood in their U.S. Bank Stadium seats with solemn expressions, crossing their fingers tight and waiting to celebrate until the TD was confirmed. Because if they had immediately jumped up and down and screamed, it would've been overturned. 

Just like if this guy hadn't changed his pants, the play wouldn't have happened in the first place.

The fact that we are now one game away from becoming the first-ever team to play in a home Super Bowl? Shut your mouth. Vikings fans refuse to indulge such a fantasy.

Obviously we're joking. Kind of. But you're not a true Vikings fan unless you carry some doubt and superstition. And a Minneapolis branding and design agency is tapping into that. 

Introducing: Victory Blocks – the wearable good luck charm that allows Vikings fans to knock on wood at a moment's notice.

If you're thinking "That just looks like a piece of rope threaded through two wooden blocks" – you're correct. That's the point. 

The Victory Blocks website sums it up perfectly:

After decades of heartbreak, missed field goals and fourth down mistakes, we’re feeling it.

We’re dreaming our crazy dreams.

It’s our time. But, good God, let’s not jinx it.

So when you need to say it loud, when you want to believe the unbelievable...just knock on wood.

Knock loud. Knock proud. And believe.

Because this is our year. (Knock on wood.) 

The invention comes from some innovative employees at Little & Company, who were talking about Vikings fans' superstitious ways at lunch last week. Within a day, Victory Blocks were created.

By last Friday, Paul Allen of KFAN and Ben Leber were spotted wearing Victory Blocks. Then they were picked up by fan sites, and by Wednesday, the Vikings cheerleading staff had requested 51 pairs for the cheer team and mascots to wear at events this weekend.

It's a genius idea, but Little & Company isn't looking to make a buck.

"Just a fun DIY project for any Vikings fan," the agency says.

Get home and make your own stat! Don't forget to upload a photo to social media with hashtag #victoryblocks.

Next Up

Governor Tim Walz

Walz, DFL, GOP reach agreement on state surplus spending

The framework deal includes spending on education, health care, human services and public safety, as well as tax cuts.

Harriet Island flooding, St. Paul

St. Paul to close road in anticipation of Mississippi River flooding

River levels are expected to rise through the week.

Michael Davis

Former Mormon church leader convicted of sexually assaulting boy, 13

It emerged that the church leader was a registered sex offender.

Screen Shot 2020-08-14 at 6.45.53 PM

Lost 1-year-old reunited with parents in Brooklyn Park

The girl was found by a concerned citizen around 7:30 p.m. Sunday.

Screen Shot 2020-12-27 at 8.33.49 AM

For 2nd time, Minnesota farm devastated by deadly fire

Around 1,000 goats and a litter of puppies were killed when a barn caught fire on Friday.

ambulance

Fleeing suspect crashes, killing innocent driver in Brooklyn Park

The suspect fled police in Osseo and was going south on County Road 81.

1497 S Ferry St, Anoka, MN 55303, United States - August 2021

Body found tangled with debris in the Mississippi River

The individual's name has not yet been released.

Northtown Mall Carnival

Around 100 kids run from carnival fight into Northtown Mall

Police say a large fight was happening on the ferris wheel before kids fled into the mall.

Screen Shot 2021-05-27 at 9.29.03 AM

Former state senator Scott Jensen endorsed by GOP for governor

Jensen beat to multiple other hopefuls for the endorsement at Saturday's convention.

storm

NWS already monitoring Thursday for severe weather in MN

Monday-Wednesday should be fantastic weather in Minnesota.

MissingMankatoWomanSideBySide

Body of missing Mankato woman believed to have been found

A canoer found the body in a swamp near Eagle Lake Friday.

Related

The tallest man in America is a Vikings fan

America's tallest man has pretty good taste, and an even better sense of humor.

The tallest man in America is a Vikings fan

America's tallest man has pretty good taste, and an even better sense of humor.

The best memes from the Vikings' Minneapolis Miracle

Internet jokesters have been hard at work.

The best memes from the Vikings' Minneapolis Miracle

Internet jokesters have been hard at work.

The Vikings are one of the best teams in the NFL – so why is nobody talking about them?

Minnesota is clearly one of the best teams in the league. You wouldn't know it by checking ESPN or NFL.com.