The Facebook page for Thirsty Whale Bakery is normally a space for the cake shop's latest creations, promotions, and behind-the-scenes videos.
But on Friday, there was something much different in the timeline: a post informing customers the bakery would be closed for the day because the owners had lost their home in a fire.
The owners, Kyle and Megan Baker, were working at the shop early that morning when they got a call that their house was on fire, according to a GoFundMe page set up on their behalf.
The house and all the belongings inside were a total loss, and one of the Bakers' dogs, a rescue pit/lab mix named Zita, died at the scene.
Having been with the pair a long time, she was "literally Megan’s baby," the GoFundMe says.
The fundraiser is seeking $15,000 in donations to "help them with the expense of living until they get life figured out."
In just over 20 hours, it's raised more than $13,600 of that goal.
Thirsty Whale opened last year on Fremont Avenue and has been a family affair from the start.
As City Pages notes, it was launched by Megan — a Le Cordon Bleu graduate and "creative wizard" — and her sister Sarah Bignell, with Kyle serving as partner and "jack of all trades."
And in January, Megan and Kyle were married.
Their storefront was set to celebrate one year in business this weekend, the GoFundMe says.