With COVID-19 having a continued impact on the media and entertainment industry, this year's British Arrows Awards at the Walker Art Center will be a virtual affair.
The Walker announced Monday that it will be presenting a "Greatest Hits" package for its annual showcase of the best of the United Kingdom's TV advertising.
It will be making screenings available of this year's awards on its website for $12, or $10 for Walker members, allowing people to watch the awards from the comfort of their own homes.
The British Arrows are typically a popular attraction at the Walker, which sells thousands of tickets for its screenings each holiday period.
This year's awards will feature a compilation of the best British adverts from the past 40 years, and will be available for viewing from Nov. 19 to Jan. 4.
Here's a look at the trailer:
"This unique screening experience shows how the Arrows has evolved over the decades – leading up to a special section of new ads created in the UK during the global pandemic lockdown," the Walker said.
"New and long-standing audiences will enjoy one of the Walker’s most popular traditions as an online presentation, showcasing a retrospective of viewer and creative industry favorites. Merging with the world of cinema, the ads’ mini-stories and rogue fantasies reveal changing gender roles, UK identities, and generational public concerns.
"The program consistently features loads of self-deprecating humor, social satire and political provocation, singing and dancing, celebrities, and naughty innuendo influenced by developing technologies as well as attitudes."
You'll be able to watch this year's awards at https://walkerart.org/visit/cinema from 10 a.m. on Nov. 19. A portion of ticket sales will go towards the Walker's year-round programming and staff, and each ticket includes $10 off a Walker membership and a 20% discount at the Walker shop.
"Ticket buyers will also receive pro-tips for tea, cocktails, and special recipes—everything needed to bring the party home with British flair," the Walker said.