While the physical event has been thwarted by the outbreak of COVID-19, the organizers behind Twin Cities Pride have announced this year's "virtual" event will be broadcast live on local TV.
It was announced that WCCO-TV has secured the exclusive broadcast rights to the event at 11 a.m. on Sunday, June 28. The first hour of the parade will air on channel 4, with the rest carried on its streaming service CBSN Minnesota.
Pride participants have been recording their own celebrations in preparations for this year's "parade" while observing social distancing guidelines.
The huge crowds that regularly pack downtown Minneapolis and Loring Park for the parade have made this year's event impossible in its typical form with the coronavirus still widespread, albeit in a reducing form in Minnesota.
"The virtual Twin Cities Pride LGBTQ+ Pride Parade will feel like you have your own personal seat in the grandstand," said Twin Cities Pride Board Chair Darcie Baumann.
"Our focus this year will be on promoting a message of inclusion and providing a platform to give voice to our community, including the Black Lives Matter movement."
The parade will start with a moment of silence for George Floyd, and throughout the event "will speak to the injustice and tragedy surrounding his death."
“WCCO is excited to partner with Twin Cities Pride on a special broadcast of this year’s virtual Pride Parade,” said WCCO President and General Manager Ann Ouellette.
"While we are not able to celebrate in person, we’re looking forward to bringing the vibrancy of the Pride Parade and message of inclusivity to households throughout Minnesota and Western Wisconsin."