As restaurants across the country continue to navigate the turbulence of COVID-19, a Twin Cities group has launched a new idea to generate much-needed revenue.
The Lynhall, which recently added a location Edina to join its original location in Minneapolis, has announced the launch of a new membership model that will see people pay a subscription to access a range of "special, chef-curated experiences that can be enjoyed from home."
The restaurant claims it's the first in Minnesota to join Table22, a company that provides a monthly subscription platform to restaurants to help them develop "community patronage that keeps the lights on."
Subscribers will be able to join a range of food, wine, and dining clubs from The Lynhall ranging in price from $25 to $95 a month.
Here's a look at the options:
1. Bakery Tier
– Lynhall Bread Club: Receive a selection of "unique and exceptional breads," house-made jam, and whipped butter once a month by pickup or delivery. Costs $25-a-month.
– Secret Pastry Club: Receive a rotating monthly mix of "exclusive pastries" curated by pastry chef Katie Elsing, with the option of paying more to add coffee and brunch drinks. Costs $25-a-month for 6 pastries, $45 for a dozen.
2. Savory Tier
– Brunch Club: Receive a monthly brunch experience serving up to four people, with a rotating seasonal quiche or frittata along with breakfast potatoes, bacon, and a green salad. The brunch is pre-prepared and only requires reheating. Costs $80-a-month.
– Weekend Chef's Dinner: A dinner once a month based on the Lynhall's "favorite recipes and inspirations." The pre-prepared meals include salad, entrée, sides and dessert, and for extra (between $25 and $200) you can add a specially-selected bottle of wine or a craft cocktail kit. Costs $32-a-month for one, $62 for two, $120 for four.
3. The Larder Tier
– Cheese Board Club: Receive a rotating selection of 4-6 cheeses along with accoutrements, house-made crackers and bread, with the option of adding a bottle of specially-selected wine, or a cocktail kit. Costs $95-a-month.
“We are always looking for ways to create consistent revenue streams while delivering the experiences our customers have come to love, and frankly have been missing over the past year,” said Lynhall founder Anne Spaeth.
"With a Lynhall Club membership, we’re aiming to offer something for everyone, whether you want to explore specialty curated breads and pastries, or enjoy our chef-crafted brunch and dinners from the comfort of home.”