Skip to main content
Publish date:

To make up for a lost Christmas, the Mall of America has been holding 1-day 'flash sales' in July

The megamall is coming out of a challenging pandemic year and facing stiff competition from online sellers.

The flash sale, a reliable marketing tactic for online mega retailers, is currently taking over Minnesota's megamall.

Throughout July, the Mall of America has been offering one-day-only flash sales at various shops, restaurants and attractions — everything from a BOGO free Minibon to 33% off women's sandals at Toms to half-price valet parking.

The deals (you can see the current daily offer and hints at those upcoming here) are part of the mall's "Holly Jolly July" event. It's a summer-time embrace of the December holiday season that was disrupted by COVID-19 last year. Even the 11-foot-tall nutcrackers are out on display.

The flash sales are part of this larger effort, with deals announced every morning at 10 a.m. from July 1-31, and in effect through the end of the day. Shoppers don't need a coupon or anything. The mall says to simply mention the flash sale at the applicable counter.

Julie Hansen, public relations senior media strategist for Mall of America, said the daily draws are "a unique way to help drive traffic to our tenants." She noted MOA has "tested" flash sales as part of different campaigns before, though the most recent trial was in a few years ago and included deals from retailers over multiple days.

This monthlong flash sale promotion, however, comes at an interesting time.

For one, the state is (mostly, though not entirely) coming out of the COVID-19 pandemic, which last year kept many in-person shoppers and away from stores and malls. The mall fell behind on its mortgage payments during the pandemic, with the building shut down from mid-March to June of 2020 and foot traffic lagging behind the regular pace of 40 million annual visitors.

Second, competition from online companies, some of which have seen revenues skyrocket over the past 12 months, has only increased.

Amazon sported first quarter sales of $108.5 billion, and the selling giant continues to lean into not just its popular flash sales, but the self-manufactured Prime Day shopping holiday that serves as a glorified string of flash sales.

Target has gotten in on the action as well with its Target Deal Days event and massive growth in digital sales, as has Walmart with its Deals for Days.

Next Up

Karl-Anthony Towns

KAT sets a franchise record, leaves early in loss to Wizards

Towns fell on his back in the final minutes of a loss in Washington.

Flickr - police lights squad siren - Edward Kimmel

Man shot by police in Forest Lake dies from injuries

It was one of two police shootings in the Twin Cities on the same day, both of which proved fatal.

Dylan Bundy

Report: Twins agree to deal with Dylan Bundy

The Twins signed the right-hander with a lockout imminent.

Flickr - face masks covid pole - Ivan Radic

'Everyone should really be masking up' in public, Malcolm says

The health commissioner said residents have gotten "a little bit lax" with some protective measures.

Byron Buxton

Byron Buxton believes he's the best player in baseball

"Nobody [does] the things that I do. I know that."

unsplash medical marijuana

Edibles coming to Minnesota's medical marijuana program

MDH also announced it will not add anxiety as qualifying condition.

plow, snowplow, snow

Plowable snow possible this weekend in Minnesota

Up to half a foot of snow could fall within the heaviest band.

Best Buy - jjbers, Flickr

Police reveal new details about 'coordinated' Best Buy thefts

A large group stole thousands of dollars in merchandise from three Twin Cities Best Buy stores.

Seven Points exterior - 2

New tenant revealed for former Libertine spot in Uptown

The space will combine playful art offerings with a restaurant.

white Christmas

What are Minnesota's chances of a white Christmas this year?

The Twin Cities averages a white Christmas about 3 out of every 4 years.

ilhan omar press conference voicemail screengrab 11.30.21

'You will not live much longer b***': Rep. Omar shares threatening voicemail

Omar's office received the call hours after Rep. Boebert posted her video about the MN congresswoman.

Screen Shot 2021-12-01 at 11.24.09 AM

ESPN's 'Booger' makes fun of Wild fans' record cup snake

He's the same guy who thought the "Minneapolis Miracle" was bad for the Vikings.

Related

Community Commons MOA - 6

9 new retailers moving in to Mall of America's Community Commons

The local vendors get to operate rent-free at the megamall for the first few months.

Target_Holiday-B-roll_2021_05

Target primes shoppers for holidays, announces another Deal Days event

The three-day sales bonanza will take place in October, with discounts offered online and in stores.

Mall of America exterior Tyler Vigen Wikimedia COmmons

Mall of America reveals 2021 Black Friday shopping hours, giveaways

It'll be an early start for the most eager shoppers.

Best Buy - jjbers, Flickr

Best Buy brings back early Black Friday deals

A 4-day sale featuring "hundreds" of Black Friday offers starts next week.

watches of switzerland Mall of America

Watches of Switzerland to open at MOA after acquiring jewelry store

The company acquired the Ben Bridge store at the megamall.

disney store

Disney store closing at the Mall of America

These are the latest changes at the Bloomington megamall.

Mall of America exterior Tyler Vigen Wikimedia COmmons

Mall of America teases new clothing, retail shops opening soon

Five new tenants will open their doors in the near future.