Skip to main content

Totino's recently became the latest General Mills brand to top $1 billion in total sales.

The Golden Valley-based food giant announced last week that the frozen pizza and pizza rolls brand has become the 9th of its brands to hit nine figures in overall retail sales.

The story is all the more remarkable given that the brand had its humble beginnings in Minneapolis in 1951, when Rose and Jim Totino opened their first pizzeria on the back of a $1,500 loan, later opening their own frozen pizza business.

The frozen pizza arm was bought in 1975 by Pillsbury for just over $20 million, before moving over to General Mills when it bought Pillsbury in 2000 for $10.5 billion.

General Mills claims that "more than 1 out of every 4 American households" now eats Pizza Rolls or Party Pizzas at least once a year. 

While a Minnesota-made snack, it's now primarily manufactured at General Mills' Wellston, Ohio facility, which is in the process of a $100 million expansion.

Totino's now joins eight other General Mills' owned brands to hit the $1 billion mark. The others are:

  • Betty Crocker
  • Blue Buffalo (pet food)
  • Cheerios
  • Haagen-Dazs
  • Nature Valley
  • Old El Paso
  • Pillsbury
  • Yoplait. 

Next Up


11 'urban explorers' face charges after being found in Fridley sewer system

A 911 caller reported seeing a group removing a manhole cover Monday night.


Man killed by St. Paul police ID'd by family, community demands answers

The man was identified as 24-year-old Howard Johnson.

Screen Shot 2022-12-07 at 7.38.02 AM

Quick shot of snow to impact morning commute in Twin Cities

Snow is moving into the metro Wednesday morning.


Body found in burned out car near Bird Island identified as local farmer

The deceased is a 59-year-old man from rural Bird Island.

Screen Shot 2022-12-06 at 2.47.44 PM

Minneapolis' Khâluna named in Eater's 2022 'Best New Restaurants'

The restaurant, opened in 2021, is known for its Laotian cuisine.

ambulance, crash

3 pedestrians struck by drivers Monday in Minnesota; 2 dead

The victims involved a 39-year-old man and two 74-year-old men.

snow, plow

Shifting storm tracks: Significant storms Friday, next week?

Sven Sundgaard has the details on an interesting forecast.

Life Link

Worker suffers serious injury in rooftop fall in rural Minnesota

The man only fell a few feet, but suffered a serious leg injury.

Walz, Flanagan

Minnesota reports massive projected budget surplus of $17.6 billion

The huge surplus comes as the DFL prepares to assume a trifecta of the Legislature and the Governor's House.


Screen Shot 2019-12-11 at 10.01.28 AM

General Mills to add new Cheerios shape for a limited time run

The Golden Valley food giant is doing it for heart health.


Gallery: General Mills is releasing 16 new cereals

The new kinds include new flavors of Cheerios to Keto-friendly options.

General Mills introduces new Lucky Charms marshmallow, scraps the hourglass

The magical unicorn is the first permanent marshmallow in a decade.

General Mills is shelling out $8B for natural pet food firm Blue Buffalo

The Golden Valley company is branching out into pet food.