The Twin Cities will have three Christian music radio stations as soon as April as the Go 96.3 (KQGO) and Go 95.3 (KZGO) will be switching formats once an ownership change is approved.
Bring Me The News learned in December that the Pohlad-owned radio stations were sold to Christian music broadcaster Educational Media Foundation (EMF). At the time, Go Radio announced the pending sale and that a format change was coming in early 2021. But the Star Tribune reports that the pandemic has delayed the FCC license approval process, which is now expected to happen in time to launch the new stations in April.
Bring Me The News has reached out to EMF for confirmation about the April timeline.
It's unclear which of EMF's formats will take over the stations, but the broadcaster currently has two in-house options: a Christian rock and pop format known as K-Love; and a worship music station known as Air1.
Radio Insight reported in December that it was likely that the Go stations would be replaced by the K-Love and Air1 brands. K-Love currently operates on 99.9 FM in Minneapolis, while Air1 can be found on 92.9 FM in the Twin Cities.
Pohlad Companies, via Northern Lights Broadcasting, had owned the 96.3 station since 2007, with the station going through various incarnations until launching as Go 96.3 in 2015.
It added modern hip-hop station Go 95.3 a year later. Twenty-twenty proved difficult on radio stations nationwide because of pandemic-induced economic drawbacks, which led to numerous cuts and ultimately the sale of stations.
If K-Love and Air1 are indeed added to the Twin Cities radio scene, they will join KTIS (98.5 FM) as the second and third Christian music frequencies.
Note: Bring Me The News was formerly owned by Go Media.