A Twin Cities student will be allowed to keep running his clever enterprise that sees him sell Krispy Kreme donuts that he brings into the Twin Cities from Iowa.
The donut chain doesn't have any locations in Minnesota, so 21-year-old Jayson Gonzalez, of Champlin, has been making the 540-mile round trip to the nearest store, in Clive, Iowa, and pack more than 100 boxes into his car.
He then sells them for between $17 to $20 per box, and has been doing a roaring trade since launching Krispy Kreme Run Minnesota earlier this year.
But he's been in the news this week, and subsequently Krispy Kreme got wind of his business, telling him last week to put an end to it.
However, after Krispy Kreme's demand was met with somewhat of a backlash from customers and those who admire his entrepreneurial spirit, the donut chain reached out and came to an accord with Gonzalez.
"I am pumped to announce that I will be able to continue the business soon, and have the support of Krispy Kreme," he wrote. "They want to ensure I become an independent operator and make sure the brand is represented well.
"On both ends, there are things that are being worked on right now to achieve that as this is being made as a special exception. But nonetheless, we can get started up again soon once certain things are in place."
Krispy Kreme hasn't had a location in Minnesota for the past 11 years, but their glazed donuts evidently retain a strong following in the metro area.
Now that he's been given the go ahead, Gonzalez is looking to expand his operation, and has launched a GoFundMe so he can upgrade his Ford Focus to a larger vehicle.
That way, he says he'll be able to bring 200-300 boxes of Krispy Kreme back with him on every run.
He started his delivery business with the intention of helping him pay off any college debt he's accrued, and now it looks like he'll get that wish – with Krispy Kreme helping him getting on his way by donating 500 dozen donuts to him as he restarts his service.
"Today, we reached out to Jayson to express our appreciation for his love of Krispy Kreme and admiration for his entrepreneurial spirit," a Krispy Kreme spokesman told KSTP.
"We are going to help him achieve his goals, which include being debt-free when he graduates in 2021, in part by selling Krispy Kreme Doughnuts. Our intent regarding the temporary stoppage of him selling doughnuts was to ensure product quality and regulatory compliance to protect both Jayson and Krispy Kreme. Our main concern is that the doughnuts Jayson sells maintain our high product quality standards, given the distance and manner in which he is transporting and distributing them."