Millions of Verizon cellphone customers will get a year of Disney+ free of charge as part of a partnership announced on Tuesday.
America's second largest cellphone carrier announced that all of its Verizon wireless unlimited 4G and 5G customers will be able to get 12 months of Disney's new streaming platform free of charge when it launches on Nov. 12.
The news came as a huge blow to Netflix, which has a similar arrangement with T-Mobile but has seen its subscriber numbers slow down and its stock price plunge this year as new competitors prepare to launch rival platforms.
Verizon will cover the $6.99-a-month cost of Disney+ for its customers, giving them access to a huge range of classic Disney movies and TV shows, and more than 25 original series and 10 original movies it intends to launch in its first year.
On Nov. 12, Verizon customers will be able to activate their subscription and start streaming.
"Giving Verizon customers an unprecedented offer and access to Disney+ on the platform of their choice is yet another example of our commitment to provide the best premium content available through key partnerships on behalf of our customers,” said Verizon Chairman and CEO Hans Vestberg in a Thursday press release.
Ahead of the launch of Disney+, Apple is launching its own streaming platform, Apple TV Plus, which will cost $4.99-a-month and debuts on Nov. 1.
However, it will be free for a year to anyone who buys an iPhone, iPad or Mac computer, a significant offer given it comes ahead of the busiest tech shopping period of the year.