The viral video of a drone swooping through Bryant Lake Bowl in Minneapolis will be sold at an auction this weekend, with 100% of the winning bid going to a charity to help rebuild businesses that were destroyed or damaged during the civil unrest following George Floyd's death in May 2020.
The digital artwork will effectively be the original copy. It's what's known in the digital world as an NFT (non-fungible token), which gives the owner of the video full licensing rights.
NFTs are the latest craze in consumer finance and collectibles, driven by the popularity of NBA Top Shot.
The video was shot by drone pilot Jay Christensen and director Anthony Jaska Rally Studios, who dubbed it the Right Up Our Alley video. It quickly gained national attention and went viral, with millions of views and the pilot being interviewed on national TV programs.
How to bid
The auction will be held on Foundation.app, which serves as an online auction house for digital artwork. Of course, bidding for the Bryant Lake Bowl drone video will require a bit of setup work beforehand as Foundation.app requires a user to connect a digital wallet before placing bids.
And not just a regular U.S. dollar digital wallet. You need to use a crypto wallet from Metamask, which allows users to purchase Etherium (a crypto currency), which is then used to bid at the auction on Foundation.app. Here's a good explainer video on how to properly set up a Metamask account.
Once you connect your Metamask wallet to Foundation.app, you'll be set for bidding.
The highest bid will be selected 24 hours after the first bid is submitted, with the winner receiving a one-of-a-kind video of "Right Up Our Alley." Here's a link directly to the Foundation.app auction for the video.
The auction begins this Friday, April 16 at 3 p.m. CT.