A new commercial for the Apple Watch is all about a Duluth man, and how the Watch saved his life.
Michael Jackson, who has spastic quadriplegic cerebral palsy that severely limits the movement of his arms and legs, appears in the ad that went live on Thursday.
In it, he tells a story about how he was woken up by his Apple Watch, when it noticed that his heart rate was too fast for someone who is meant to be sleeping.
It turns out that Jackson had sepsis, a life-threatening condition that required immediate medical attention.
"I’ve always admired Apple, but I never thought that I would have ever admired Apple for potentially saving my life," Jackson says in the ad.
Throughout his life, the Duluth East and College of St. Scholastica graduate has raised money and awareness for organizations that help seriously ill children and their families.
Jackson says he had to keep quiet about his involvement in the Apple ad, noting that he went out to California earlier this year to film the spot.
It has been viewed more than 100,000 times in the space of a day.
"Never in my wildest dreams did I imagine my Apple ad would receive this much attention," he wrote on Friday. "I want to thank every single one of you who have watched, shared, or commented on the video.
"I also want to thank everyone who has reached out to me today. I apologize if I have not been able to respond to everyone, but please know I appreciate all of you!"