Skip to main content

WE Fest making improvements to Detroit Lakes venue ahead of 2021 festival

The event returns this year after taking a year off following its purchase by Live Nation.

The popular country music festival WE Fest is making some upgrades ahead of the 2021 event. 

Now under the ownership of Live Nation, which bought it in 2019, the 37th WE Fest Country Music Festival is scheduled for Aug. 5-7 at Soo Pass Ranch in Detroit Lakes. 

But festival-goers heading to the ranch this year will notice some improvements. 

we fest 2

Among the chances event organizers are making to the ranch:

  • The general admission area will be larger and 200 feet closer to the main stage, giving attendees more room to spread out and they'll be able to see the stage better, organizers say. 
  • The main stage will have upgrades to improve sight lines for festival-goers and "to prepare it for bigger and better things to come in 2022," the release says. 
  • Renovations are being done to the food and beverage venues, including adding additional food options. Organizers expect 27 food vendors in the concert bowl area. 
  • The east building has been removed to make room for an extended bar service area for VIP and general admission ticket holders. 
  • The Saloon is getting a new deck and additional bars, and it will again be open to all ticket holders. 
  • The Trading Post has been expanded so it can host more merchandise and crafts, with an additional 25 vendors expected. 

“WE Fest is so much more than a concert,” Mark Bjerke, WE Fest’s general sales manager, said in a release. “We do our best to create a fun atmosphere with a variety of experiences including camping, food, crafts, boots, hats, bull riding and even helicopter rides. We aim to boost the camaraderie for our ‘WE Fest Family’ regulars as well as first-time guests.”

WE Fest organizers also say the concert bowl will open at noon on Friday and Saturday, which is two hours earlier than past years. This allows festival-goers to go to the bars, eat and shop the vendors for longer, as well as check out the bags competition and other tournament-style games.

This year's WE Fest, called "Back to Fun in '21," marks the return of the festival. It wasn't held in 2020 — and not because of the COVID-19 pandemic. Live Nation had already announced in November 2019 that it was taking a year off and would return to Detroit Lakes in 2021.

There were concerns Live Nation would move the festival from Detroit Lakes, but event organizers have assured festival-goers it'll stay in northwestern Minnesota for the foreseeable future. 

Follow Bring Me The News on Instagram

This year's headliners, which were announced in January, include Florida George Line, Dierks Bently and Blake Shelton. WE Fest shared its full lineup back in March, which includes LANCO, Russell Dickerson, Eli Young Band, The Cadillac Three, Lindsay Ell, Maddie and Tae, Ingrid Andress, High Valley, Raelynn, Larry Fleet, Shy Carter, Kameron Marlowe, Shane Martin, Trip Wire, Slamabama, 32 Below, and Erin Grand.

Tickets for the three-day festival, which is one of the largest country music festivals in the U.S., are on sale now. General admission tickets increase in price by $20 on June 8. 

There is also a kickoff party set for Wednesday, Aug. 4, hosted by WE Fest MC Tom Katt and will feature performances by Shane Martin, Tripwire and The Cadillac Three. 

Next Up

Screen Shot 2022-01-20 at 10.45.51 AM

Video: Inebriated Sheriff Dave Hutchinson after high-speed crash

Hutchinson was unaware of his location and repeatedly said he wasn't driving.


Minnesota's COVID-19 update for Thursday, January 20

A Mayo Clinic data scientists believes omicron may have already peaked in parts of Minnesota, though that reality won't show up in the reported cases until at least next week.

hospital, emergency room

2 dead, 1 critical after being found unconscious in garage

The men were believed to have been drinking together and possibly using drugs.

Flickr - police lights squad siren - Edward Kimmel

2 teens suspected in 20 robberies arrested after police chase

They are suspects in 23 cases in three Twin Cities counties.

Dave Hutchinson

Hennepin Co. Sheriff was driving 125 mph before DWI crash, files reveal

Taken together, the files provide a clearer picture of what exactly happened the morning of Dec. 8.

Pixabay - casino slot machines

Canadian man pleads guilty to sexually abusing children at MN casino

Brady John Hillis, 32, pleaded guilty two counts of abusive sexual contact with a child under 12.

Screen Shot 2020-08-14 at 6.45.53 PM

Exchange of shoes sold online results in theft, shots fired

The victim had initially arranged to sell a pair of shoes to the suspect on an online marketplace.

plow, snowplow, snow

Michigan beats Minnesota to 'Betty Whiteout' snowplow nickname

There is one BIG difference between the Michigan and Minnesota snowplow contests.

kacey musgraves

Kacey Musgraves gives shoutout to Minneapolis vintage store

The country music star was in the Twin Cities kicking off her latest tour.

Anthony Edwards

Ant ejected, Wolves blow huge lead and lose to slumping Hawks

The Timberwolves missed another opportunity to get over .500.

Xcel Energy Center

NHL announces make-up dates for Wild postponements

The Wild will play 40 games in the final 77 days of the regular season.


We fest

WE Fest reveals full 2021 lineup ahead of August festival

The event was canceled in 2020 due to COVID-19, but organizers are planning on this year's going ahead.

We fest

There will be no WE Fest in Detroit Lakes in 2020

The country event is taking a break, and will return in 2021.

We fest

WE Fest announces 2022 performers; tickets go on sale October 5

General admission tickets go on sale October 5 at 8 a.m.

bayfront festival park duluth

Bayfront Blues Festival limiting tickets for 2021

COVID-19 forced festival organizers to cancel last year's event.


Winstock 2021 pushed to August; numerous country music stars booked

Last year's two-day festival was canceled because of the pandemic.


Winstock Country Musical Festival canceled, will return in 2021

The annual festival was due to be held June 12-13 in rural Winsted.