Skip to main content

At first glance this Wisconsin house is the fairly typical, fairly pleasant home you'll find on property websites, until you see the sign above the master bed.

The listing for the house in Onalaska, not far from the Minnesota border, attracted the attention of the Twitter account "Zillow Gone Wild" for being an example of "what happens when your Michael’s obsession goes one sign too far."

The account is referring to the surplus of uplifting message signs dotted around the house, but it's the one in the fourth picture – of the master bedroom – that has really attracted attention.

"Welcome to Poundtown," it proudly proclaims, a warm, irresistible welcome for any visitor in said bedroom.

In the hours that followed Zillow Gone Wild's posting, "Welcome to Poundtown" was trending on Twitter, attracting tweets riffing on typical homeware signs such as: "Live. Laugh. Welcome to Poundtown," and "Eat. Pray. Bone."

The listing agent for the property is Spencer Hegenbarth, of RE/MAX Results in Onalaska, who told Bring Me The News that "we have had a ton of people reach out because of the sign."

Want to add another twist into the mix? The house is actually owned by Hegenbarth's brother, who he says is "loving it," and whose wife it is that actually makes the signs seen in the pictures above.

"They have a great sense of humor," Hegenbarth adds.

Buying or selling? Find a realtor using the BMTN directory

Next Up

Train Days

Historic locomotives to roll into St. Paul for Train Days

The festival at the Union Depot returns June 4-5.

Dalton tornado

Tornadoes, large hail, damaging wind possible in Sunday/Monday storms

The Twin Cities is among the areas that could get hit.

Redtail Ridge Elementary

Sunbather on the roof triggers shelter-in-place at Savage elementary school

The sunbather told police he was trying to "tan and relax."


The Raptor Center's ambassador, Nero the turkey vulture, dies at 47

Nero helped save the California condors before taking up his post as an education ambassador.

Ben Leber

Ben Leber named new permanent co-host of 'Twin Cities Live'

The former Minnesota Vikings linebacker was introduced Friday afternoon.


APM Reports, maker of 'In the Dark' podcast, nixed by Minnesota Public Radio

MPR said "select programming elements" of APM Reports will be incorporated into MPR News.

storm, severe

The latest on holiday weekend severe weather chances for MN

The most significant severe threats are Sunday night and again on Monday.

Arianna Vos

Charges: Driver was drunk, high in head-on crash that killed 19-year-old woman

The young woman killed in the crash was a college student studying zoology.



Gallery: Home in exclusive Edina cul de sac on market for $1.8M

The stunning 6,000-square-foot home is on a 1-acre plot in an Edina cul-de-sac.

Home 1

Gallery: Acclaimed home with views of Lake of the Isles hits market

The home was named an ASID Home of the Year in 2010.

Milwaukee Ave

Gallery: Rare opportunity to own a home on historic Milwaukee Avenue

All the houses on the avenue front onto a pedestrian mall in south Minneapolis.

Home 1

Gallery: $5.1M artist hideaway with 67 acres, Lenny Kravitz door handles

The stunning home is surrounded by virgin forest land, and comes with 1.5 miles of Itasca County shoreline.

House sale keys door

High prices, stiff competition putting off homebuyers in Twin Cities

Prices continue to rise in the metro, but there are signs of buyer fatigue.