Ray Szmanda, the longtime face and voice of Menards television commercials, died Sunday at the age of 91, according to a Facebook post from his son.
"My dad was the 'Menards Guy' on Menards TV commercials for over two decades," Charles Szmanda wrote in the post.
If you're not familiar with his real name, you'll definitely recognize his face and voice in the 1996 Menards commercial below.
According to Szmanda's website, MenardsGuy.com, he worked with Menards from 1976-1998, and again for periodic appearances in 1999.
His voice will forever be attached to the slogan the hardware and home improvement store still uses: "Save big money at Menards!"
Szmanda lived in Antigo, a small town in central Wisconsin, and had worked as a self-employed, freelance radio announcer since 1958. He also owned and operated the Trans-American School of Broadcasting in Wausau, Wisconsin from 1959-1978.