Skip to main content

Xcel Energy Center sweetens gift offerings for concert headliners

  • Author:
  • Updated:

With some top musical performers frequenting the venue more often, Xcel Energy Center has decided to get more creative with its gift offerings, the Pioneer Press reports.

In the past, artists headlining Xcel used to receive a custom hockey jersey or stick, following a tradition concert venues practice around the country.

Taylor Swift received a personalized hockey stick the last time she visited Xcel in 2011, but her bounty will be different this time around when she plays the venue Saturday and Sunday.

That's because Xcel has taken to giving the likes of Madonna, Bruce Springsteen, Bob Dylan and Beyonce unique gifts to set themselves apart from other arenas, Kelly McGrath, the director of sales and marketing at the venue, tells the paper.

During her last stop in St. Paul, Madonna received from Xcel luggage emblazoned with her "MDNA" logo, and Dylan was given a custom guitar strap. Beyonce received a "whole basket of things," McGrath says, including a bedazzled jersey for her daughter.

The center pulled out all the stops for Springsteen. After working with the city of St. Paul to temporarily rename Xcel's cross streets "Springsteen Road" and "E Street" and creating replica street signs for fans to pose with, the signs were framed and presented to the band.

In addition, the city declared it "Bruce Springsteen and the E Street Band Weekend" during the time the rock 'n' roll legend played Xcel.

Xcel is already at work creating unique gifts for September's full slate of concert performers.

McGrath says Mumford & Sons, who are playing the venue Wednesday night, will receive custom backpacks from Duluth Pack, while Nine Inch Nails' front man Trent Reznor will get a modified guitar outfitted with a USB connection.

As for country-crossover star Swift, McGrath says she'll stroll away from her Xcel gigs with a new pair of cowboy boots.

McGrath tells the Pioneer Press that Xcel is "inviting people to come to Minnesota and to play our building, we want them to leave with a good memory."

Next Up

Jay James Olson

Sauk Rapids man pleads guilty to making, selling ghost guns

The 21-year-old would sell unserialized guns, silencers, auto-sears, and high-capacity magazines.

Pixabay - gray squirrel

Squirrel blamed for Friday power outage impacting over 5,000 homes

There's no telling when or where the squirrels will strike next.

Screen Shot 2022-09-30 at 8.11.55 AM

Seattle man federally indicted in massive Bloomington fentanyl bust

The case is believed to represent the largest fentanyl bust in the Midwest.

Screen Shot 2022-09-30 at 9.27.53 AM

Nicollet Diner to launch new, expanded home with a drag show

The new location will still feature the diner's classic offerings, as well as a new cabaret venue and cocktail lounge.

police tape, crime scene

Woman found dead at Minneapolis home was stabbed multiple times

LaTiffany Altanette Lessley was found dead in a north Minneapolis home Tuesday.

Screen Shot 2022-09-29 at 4.48.45 PM

Bloomington PD announce what's likely 'largest fentanyl bust in Midwest'

The case is under investigation by the U.S. Attorney's Office.


Minnesota's COVID-19 update for the week ending Sept. 27

This week's report represents data collected Sept. 21-27.

Screen Shot 2022-09-29 at 2.56.10 PM

MN health officials warn of potential for measles outbreak amid rise in cases

A recent case among a child with no travel history is prompting heightened concern.

skid steer

Four-year-old boy dies in accident on western Wisconsin farm

The boy was struck by a skid steer, according to police.

Screen Shot 2022-09-29 at 2.41.51 PM

Psycho Suzi's Motor Lounge hits the market for $6M

The restaurant will remain open while the property is on the market.

Screen Shot 2022-09-29 at 12.27.48 PM

Apartments, brewery proposed for site of former Minneapolis lumberyard

The developer is proposing two buildings connected via skyway.