Eighteen months after Target bought Shipt for $550 million, it's finally integrated the delivery service into its website.
Target has announced on Thursday that the same-day delivery groceries it offers via Shipt can now be ordered directly from Target.com or the Target app.
Up until now, Target shoppers have had to submit their same-day delivery grocery orders through Shipt's app or website.
Shoppers will be able to choose from 65,000 items delivered direct to their doors via Target.com, and can also use their REDcards to pay, and take advantage of Target's weekly ad promos.
It's also offering a free four-week trial of Shipt's delivery service, or allowing customers to pay $9.99 per delivery, rather than having to sign up for Shipt's $14-per-month or $99-per-year membership.
"With same-day delivery now available directly within the Target.com experience, we’ve made it even easier for our guests to shop at Target—while still getting the great value, curated product assortment and helpful guest service they’ve come to expect,” said Target's senior VP for digital Dawn Block.
The Star Tribune reports that 1,500 Target stores in 47 states offer same-day delivery via Shipt, which also offers delivery from stores including Kowalski's, Hy-Vee, Petco and Liquor Boy.