Skip to main content

200 Oculus VR demo stations closing down at Best Buy

A report suggests slow traffic was behind the decision.
  • Author:
  • Updated:
    Original:

After an apparent lack of interest, around 200 virtual reality demo stations at Best Buy stores are being closed down by Facebook.

The social media giant owns Oculus VR and last May started offering free Oculus Rift headset demonstrations at 500 Best Buys across the country and Canada.

But Business Insider reported on Wednesday that 200 of these demo stations will close, with some Best Buy workers telling the news site that they sometimes went days without giving a single demonstration.

Oculus spokeswoman Andrea Schubert confirmed the closings to Business Insider, saying they are making "some seasonal changes and prioritizing demos" at Best Buy locations in larger markets.

In a third quarter earnings call in November, Best Buy CEO Hubert Joly said the retailer had logged 300,000 Oculus demos in six months.

"We're always testing, trying and changing things in our stores to give our customers the best opportunity to experience and shop for technology," a Best Buy spokesperson told GoMN. "We'll continue to have Oculus demos at hundreds of stores across the country, and stores that no longer have demos will continue to have Rift headsets and Touch controllers available for purchase."

Best Buy did not confirm which Minnesota stores would be affected.

The VR competition

Oculus has fallen behind its competitors when it comes to virtual reality headset sales, with Mobile & Apps reporting it shifted an estimated 250,000 of the headsets – which cost around $600 – in 2016.

By contrast, the Samsung Gear VR headsets, which retail at $99 , sold 6.3 million last year – no doubt helped by using Samsung phones as the screen, rather than having its own internal display.

Playstation VR, which costs $400 but has to be used with a PS4, sold 750,000 units. Best Buy has had limited demos of that headset at stores, though none in Minnesota currently. While HTC Vive (which costs a hefty $800), sold 420,000 sets.

Next Up

fire pixabay stock

1 dead, 1 escapes western Wisconsin house fire

The single-story home was fully engulfed in flames when first responders arrived early Wednesday morning.

Wind storms tree

Rare 'particularly dangerous situation' weather watch issued in SW MN

The warning covers an area of Minnesota, South Dakota, Iowa, and Nebraska.

fire, firefighter

Dad and 2 children killed in western Wisconsin house fire

A devastating house fire happened early Thursday morning.

Screen Shot 2020-08-14 at 6.45.53 PM

2 suspects involved in Brooklyn Park armed carjacking

The incident happened Wednesday night near a shopping center and Cub.

Alexander Odegaard

Man sentenced to more than 10 years in prison for child pornography

Alexander John Odegaard was sentenced in U.S. District Court Tuesday.

Screen Shot 2022-05-12 at 12.15.21 PM

Victim in I-90 crash was storm-chasing meteorologist from Mexico

Martha Llanos Rodriguez died in the wreck on I-90.

Minnesota State Fair - main gate day 2021

Tickets still available for Minnesota State Fair preview event

The five-day Minnesota State Fair taster event, featuring over 30 food and drink vendors, is making its return at the end of the month.

Screen Shot 2022-05-12 at 11.47.44 AM

Woman critical after boyfriend stabs her in neck at light rail station

The boyfriend of the victim is said to have stabbed her, according to St. Paul Police.

Female wolf illegally killed by poachers within Voyageurs Wolf Project.

Female wolf illegally killed in Voyageurs National Park

Researchers for the project said this is the fourth collared wolf that has been illegally killed in the past two years by poachers.

116 E 22nd Ext

Gallery: Beautiful English-style home showcases grandeur of an earlier era

Located across Washburn Park and the Minneapolis Institute of Art

covid

Minnesota's COVID-19 update for Thursday, May 12

Eleven new deaths reported in today's update.

Image from iOS

Storm fells tree in Coon Rapids, splitting house in two

The family was reportedly in the basement at the time.

Related

Best Buy's top gadgets for the holidays: Apple stuff, VR headsets and ... a hair dryer?

There's plenty of Apple tech and virtual reality on Best Buy's list.

Best Buy tries to make buying a smartphone plan a not-terrible experience

For anyone who's lost the will to live while assessing cellphone options.

Best Buy confounds expectations with huge rise in sales

But it's not all good news for the Richfield retail giant.

Best Buy is closing its Mall of America store

It's come to the end of its 10 year lease.

best buy

Best Buy to trial $200-a-year memberships in Twin Cities

It will qualify subscribers for "free" in-home delivery and shipping.

Crazy early lines – and some complaints – for getting the NES Classic at Best Buy

What people went through to get their hands on a Nintendo NES Classic Tuesday morning.