"Somebody knows something ... is it YOU?"
With echoes of the Oscar-nominated movie "Three Billboards Outside Ebbing, Missouri," the team behind the campaign to find Jodi Huisentruit are using billboards to revive interest in her abduction case.
The four billboards will be placed in and around Mason City, Iowa, where the then 27 year old was living and working as a morning news TV anchor for KIMT-TV when she was abducted from her apartment parking lot on June 27, 1995.
The Long Prairie, Minnesota native was declared legally dead in 2001, and the billboard campaign has been launched to coincide with what would have been her 50th birthday.
Campaigners are hoping to find out information that can lead them to her whereabouts and the person responsible for her apparent death.
Events will be held both in Mason City and Long Prairie to mark her birthday, with the Long Prairie event a golf tournament held on June 8.
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"Here we are for another anniversary of Jodi’s disappearance. Someone knows what happened," FindJodi.com co-founder Josh Benson said. "And we have to continue to find ways to reach people."
"We’ve never tried billboards before – and felt this is a good way to saturate Mason City with our message and reach out to those who may know something."