A day after announcing her run for president on a snowy Boom Island, Amy Klobuchar continues to ride the wave of interest in her candidacy.
In what is already a crowded Democratic field, expected to be more so if the likes of Beto O'Rourke, Joe Biden and Bernie Sanders decide to run, the Minnesota senator has been making efforts to differentiate herself from her primary rivals.
She appeared on Good Morning America with George Stephanopolous on Monday morning where she talked about what makes her stand out from the crowd.
The most obvious answer to this is her background, with Klobuchar a voice from the crucial Midwest in a race that has seen prominent East and West coast politicians (Elizabeth Warren, Kamala Harris, Kirsten Gillibrand, Cory Booker) throw their hats in the ring.
"I bring a background of growing up in the Heartland," she said. "I bring some grit to the race that comes from being the granddaughter of an iron ore miner and the daughter of a teacher and a newspaper man, and someone who has risen to the challenges every time I get a job."
One of the more moderate voices in the Senate, Klobuchar says she's shown time and time again her ability to get bills passed, even in GOP-controlled settings.
What is she standing for?
While the Democratic movement is skewing increasingly more progressive, Klobuchar is offering primary voters a choice of a president who can get things done.
Some of the policies she decided to focus on during her announcement speech suggest a more realistic approach to governance.
While the likes of Kamala Harris and Bernie Sanders call for Medicare-for-All, Klobuchar instead says she backs "universal health care," which involves the expansion of Medicare and Medicaid, as well as the introduction of a public health option, allowing Americans to opt-in to a government-run health plan instead of private plans.
And while she said she would support the "Green New Deal" on climate change proposed by Rep. Alexandria Ocasio-Cortez, she wasn't among the bill's co-sponsors, unlike Harris, Booker, Gillibrand and Warren.
Instead, she promised to take immediate action to re-introduce the Clean Power Plan and gas mileage standards scrapped by the Trump administration, as well as re-inserting America into the Paris Climate Agreement and investing in green jobs and infrastructure.
Interesting, she is one of the few candidates to have brought up the issue of digital privacy, and has promised to stand up to the nation's major tech companies when it comes to identity theft and data mining.
She in turn offered an olive branch to the predominantly Republican rural area of America by vowing that rural broadband rollout would be prioritized under her watch.
Some of her other policy announcements are similar to other candidates, particularly when it comes to voting rights – which appears to be a major Democratic priority going forward – and campaign finance and lobbying reforms.