Skip to main content

The loss of a major sponsor for Minneapolis' bike share program Nice Ride has led to a call for the city to step in with stopgap funding until an alternative can be found.

It's been confirmed that after more than a decade, the contract with main sponsor Blue Cross Blue Shield will end in August 2023.

Lyft, which has operated Nice Ride since 2018 in Minneapolis, confirmed to the Minneapolis-St. Paul Business Journal that it is exploring "every avenue" to ensure the program's sustainable funding.

But Move Minnesota, a Twin Cities-based sustainable transportation advocacy group, has expressed concerns that the loss of BCBS sponsorship could leave the program $3 million in the whole.

In a statement issued Wednesday, the group claims that Nice Ride has a $1 million sponsorship credit for 2023, but that a further $2 million is needed "to be in a position to open next year."

That's why Move Minnesota is calling on Minneapolis City Council to provide $2 million in stopgap funding to ensure Nice Ride can continue to operate until a new sponsor can be found.

The program served 73,000 riders in 2021, who between them went on more than 500,000 rides, with many using the bikes to travel to restaurants and entertainment venues, or to run errands.

Move Minnesota also highlights the importance of the program to the 2,600 low-income residents who regularly use the service. Those on SNAP or other federal benefits can use the bikes for just $5-a-month, or e-bikes for 5 cents a minute.

Next Up

26136405486_58b42ceec7_k

Runways shut down at MSP Airport due to heavy snow

Some spots in the Twin Cities could see up to 8 inches of snow on Tuesday.

Sourced_Q4_229260_A (1)

2PinkSquirrels - making memories with milkshakes

First Time Guests Get BOGO milkshakes starting December 1st and running through December 15th

SamBrinton

Government official accused of stealing luggage at MSP Airport

Charges state Sam Brinton stole luggage with its contents valued at over $2,000.

Screen Shot 2022-11-29 at 12.09.28 PM

Developer plans 'modern European' condos for Minnetonka

City planners are set to review a concept plan Thursday.

snow

Expect up to 8 inches in Twin Cities; another snowstorm next week?

The latest from Bring Me The News meteorologist Sven Sundgaard.

northern-long-eared-bat

Northern long-eared bat moved from threatened to endangered list

Populations affected by white-nose syndrome have declined by 97% or more.

JeronimoYanezBCA

Court: Ex-cop who fatally shot Philando Castile had teaching license wrongfully denied

The Court of Appeals sent the application back for reconsideration by the board.

Related

Nice Ride bikes are back, and will be free on Earth Day

The ride-sharing service will go live this year on Monday.

e-bike

Nice Ride wants to scrap dockless bikes, replace with e-bikes

The bike-share company has submitted its plans for 2020 in Minneapolis.

e-bike

Nice Ride now giving pedal-assist 'e-bikes' a spin in Minneapolis

50 of the new bikes will be in circulation for a limited time.