The furore over the use of the "n-word" by the founder of Papa John's has prompted a Minneapolis ad agency to drop its business with the company.
Award-winning agency Fallon, which has its headquarters at Marquette Avenue in downtown Minneapolis, was retained by Papa John's in June to create work for the pizza chain.
But earlier this month, it emerged that the company's founder, John Schnatter, used the "n-word" during a conference call in May.
Organizations including the Minnesota Twins have been cutting ties with Papa John's in the wake of the revelation, which was first reported by Forbes.
And you can add Fallon to that list, with the agency confirmed to BMTN it will no longer work with the company.
"The agency was unaware of the incident with its previous agency and learned about it with the rest of the world," a spokesperson said.
"During our short time with Papa John’s, Fallon produced limited product-focused advertising that has yet to air. The agency has decided not to pursue additional business with Papa John’s."
Schnatter's offensive remark was made during a role-playing exercise to ward against future PR mistakes such as last November, when Schnatter said the NFL anthem protests against police brutality were hurting pizza sales.
When the Papa John's founder was asked how he would distance himself from racist groups online, Forbes reports he responded by downplaying the significance of his NFL statement, before saying: "Colonel Sanders called blacks [n-word]."