Skip to main content

Ancient Grains Cheerios: What is it? Sounds healthy. Pass the milk!

  • Author:
  • Updated:
    Original:

Consumers may not know what ancient grains are, but they like the idea of them. They sound like they'd be healthy, right?

The Wall Street Journal reports Golden Valley-based General Mills is preparing to go against the grain on the company's old standby. Cheerios Ancient Grains, made with quinoa, oats, and two wheat varieties – spelt and Kamut – will hit the market early next year.

The story revealed that while "many shoppers don’t know exactly what an ancient grain is," General Mills points to market research that shows customers "equate the words alone with healthy, simple, nutrient dense food." The article goes on to note that “ancient grain” is a marketing term that refers to grains that have been eaten for centuries, but are rare, obscure or not common in mass food production.

General Mills isn't the only food company to get on the ancient grains bandwagon. Citing research data from Nielsen, a General Mills spokesman told the Journal that "the number of foods that use the words ‘ancient grains’ on packaging rose 50 percent this year compared to last."

The Journal looked at the nutrition data associated with Cheerios Ancient Grains, and found the updated cereal isn’t any more nutritious. Regular Cheerios contain 3 grams of fiber and 1 gram of sugar per serving. The ancient grain version has 2 grams of fiber and 5 grams of sugar. Each has 3 grams of protein per serving.

Earlier this month, the San Jose Mercury News described ancient grains and seeds as growing in popularity, making them a "smart choice for anyone craving authentic flavors while capitalizing on their health benefits."

Quinoa has gone mainstream. Earlier this month, the Los Angeles Times published a story on new test offerings at the 7-Eleven convenience store chain, which includes a quinoa salad that could accompany a Slurpee. Meanwhile, the Washington Post offered its readers a long story on the culinary delights and nutritional benefits of the ancient grain, farro. The story noted the tiny, golden-brown grain that resembles brown rice is "juicier than quinoa and so nutty that it can do double duty in a salad, offering flavor as well as heft."

Next Up

monkeypox

Minnesota health officials warn monkeypox cases could grow rapidly

The state has so far confirmed only six cases of monkeypox virus.

291734046_502006195017388_4346404407323115820_n

Bodies of woman, three young children recovered from Vadnais Lake

Authorities say the bodies recovered were those of two boys, one girl and their mother.

Pixabay laptop keyboard phone dark

Charges: Duluth man had hundreds of child porn images, videos

The National Center for Missing and Exploited Children found nearly 330 images on the man's electronic devices.

hennepin county sheriff water patrol lake minnetonka

Scuba diver found dead in Lake Minnetonka identified as 20-year-old

The Hennepin County Medical Examiner's Office said 20-year-old Brady Alan Aune, from Elko New Market, died of freshwater drowning on June 3.

Screen Shot 2022-06-30 at 11.18.35 AM

Felony charges filed after authorities search 'Peacebunny Cottage'

The president of the rabbit rescue non-profit faces multiple animal cruelty charges after over 40 rabbits were found dead inside the organization's barn.

monkeypox virus

Minnesota up to 6 confirmed cases of monkeypox virus

Most people recover at home within 2-4 weeks.

thc edibles

Did Minnesota just accidentally legalize THC?

A Republican lawmaker who voted to approve the new law in May is already talking about rolling it back.

Screen Shot 2022-06-30 at 3.19.42 PM

Gasoline may be cause of sewer explosion on U of M campus

An all-clear was given around 9 p.m. Thursday, with residents in the area allowed to return to their homes.

image

Overwhelming demand for THC products on first day of new law in MN

One shop owner said his Chaska store broke the online sales record before they opened Friday morning.

Flickr - Lake Minnetonka boat - Greg Gjerdingen

Increased drunk boating enforcement over 4th of July weekend

The increased enforcement is part of the Operation Dry Water initiative.

Kayak

Four kayakers stranded, rescued in Chisholm park

The kayakers became stranded at Redhead Mountain Bike Park Thursday afternoon.

Related