It looks like Best Buy is bringing an end to its popular Gamers Club Unlocked program.
A memo apparently sent to employees on Friday states that the Richfield-based retailer will no longer offer its free Gamers Club and paid-for Gamers Club Unlocked memberships to customers.
A screenshot of the memo was shared on Twitter and later spread across the r/games subReddit.
Existing members should still be able to access their benefits until their memberships expire, at which point they won't be able to renew.
While an official announcement isn't expected to be made until Monday, judging by the memo, Best Buy confirmed it through responses to customers on its Best Buy Support Twitter account.
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"For a variety of reasons, we have decided that our Gamers Club programs will not be accepting new members," it wrote.
"This includes both the free Gamers Club membership and Gamers Club Unlocked (GCU). Current members will continue to receive their benefits."
The free program offered extra points for gaming purchases and exclusive offers, but it's the paid-for GCU program that proved particularly popular.
It offered 20 percent off all new games, 10 percent off pre-owned games and 20 percent off video game e-guides. At $30 for a 2-year membership, members can make their money back with just a few purchases.
At this stage, Best Buy isn't saying whether the program will be replaced, but told customers to keep an eye out for announcements.
BMTN has reached out to Best Buy for comment.