Best Buy wants you to experience things before you buy them
Have you ever wanted to find out what its like to use a a $400 hair dryer? Well now you can – without having to buy it.
Best Buy has partnered with Dyson to offer a space inside a bunch of Best Buy stores where people can try out various Dyson products, like that hair dryer, cord-free vacuums and other other household items, a news release says.
“Dyson is a technology brand and the innovation they put into their products needs to be seen to be believed. It’s important for customers to see it, touch it, try it, and ask questions about it,” Kevin Balon, senior vice president of appliances at Best Buy, said in a statement.
At each Dyson experience mini shop, there will be trained experts to answer your questions and teach you how to use the products. And there will be an "enhanced" Dyson experience on Best Buy's website.
The Dyson shops will be added to about 90 Best Buy stores in the U.S. starting next month, Best Buy says. Unfortunately none will be in Minnesota, yet, a spokesperson told GoMN.
It's the latest experience shop coming to stores
Best Buy is really ramping up its in-store shops lately, which allow people to see, test out, and learn about the newest things when it comes to technology.
Last month, Best Buy said it'd be adding Amazon Alexa and Google Home experience shops to 700 stores by the end of the year. With these in-store shops, you can learn all the ways you can use voice technology – and all the products that work with them.
And then there's the retailer's effort to make choosing the right phone plan a little less miserable. Best Buy is revamping its mobile phone department, and will have employees there to help you figure out what phone and plan are best for you.
Best Buy has also teamed up with Samsung, camera makers, Vivint Smart Home, and a bunch of other brands to offer dedicated spaces where people can learn all about the products.
These experience shops come as Best Buy aims to offer something its competitors like Amazon can't do online, the Star Tribune points out.