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Black Friday survey: Practical items (and gaming consoles) over trendy gadgets

People prefer practical items like laptops and clothing (and gaming consoles) over trendy gadgets.

With Black Friday less than two weeks away, a bunch of Minnesota shopping malls have laid out their holiday plans. And so have excited shoppers.

According to a holiday survey by Ebates – a online cash back website – 90 percent of Americans plan to spend their Thanksgiving weekend shopping. With 73 percent planning to do their shopping online.

But what will they be looking for?


Ebates' news release says clothing and shoes are some of the top items on people's lists of things to buy.

In fact, 64 percent of people say that's their number one thing to get this year.

Adults will also be seeking out other traditional items like jewelry, handbags, accessories, etc.


According to the survey, gaming consoles are a hot item again this year. But for the first time ever, adults are more excited about getting one than teenagers are.

While adults are looking for that new gaming system, teens are more interested in the new iPhone.

Virtual reality headsets and Snapchat's Spectacles were predicted to be some of the hottest gifts this year, but it turns out adults and teens would rather have more practical items like a new laptop or tablet.

For some of the best Black Friday gadget deals, click here.

Holiday gift tips

If you're looking to buy Christmas or other holiday gifts during Thanksgiving weekend, the survey has some advice.

Other than laptops and the new iPhone, teens are really into sweet treats this year. About 37 percent of teenagers listed sweets – like candy or cookies – as the number one "traditional" item they'd like to receive this year. That's followed by accessories and sporting goods.

Adults listed accessories as their number one "traditional" item, followed by practical home electronics and cookware.

The study says vacations – particularly to Honolulu – are also high up there on the wish lists.

Other Black Friday facts

If you hate the shopping holiday, you're not alone. Another survey says more than 85 percent of Americans either hate Black Friday or do not care about it.

Less than 10 percent of people plan to do all their Black Friday shopping in stores.

And if you plan to hit the shops a little early – like on Thanksgiving – you better check store hours. This year, several places like the Mall of America announced they won't be open on Thursday.

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