Bloomington Super Bowl ring makers sold for $1.3 billion

Jostens is also known for making class rings and yearbooks.
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Jostens, the Bloomington-based makers of Super Bowl rings and high school yearbooks, is being sold for $1.3 billion.

Parent company Newell Brands announced on Wednesday it's selling Jostens to Platinum Equity, a private investment firm.

Jostens had net sales of $768 million in 2017, and is best known for the championship rings it makes for the Super Bowl and World Series winners.

But it also does the bulk of its trade providing memorabilia to schools across the country, including yearbooks, class jewelry, and graduation keepsakes.

Michael Polk, Newell Brands President and Chief Executive Officer, said in a press release: "We have full confidence that these businesses will continue to thrive under new ownership, as they leverage their strong positions in the market place."

The company's new owner, Platinum Equity, was founded in 1995 and currently manages around $13 billion of assets, with Jostens joining its portfolio of 40 companies it also owns.

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Jostens is headquartered at the Minnesota Center building on France Avenue in Bloomington.

The company was last bought in 2015 for $1.5 billion by Jarden Corp., which in turn was bought out by Newell Brands a year later.

Jostens was originally founded in Owatonna, and the Star Tribune reports it still has a presence there, as well as in Eagan.

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