Skip to main content

Austin City Council disposes of criticized Spam can logo

  • Author:
  • Updated:
    Original:

This might be the fastest expiring can of Spam ever created.

Just weeks after its unveiling, the Austin City Council voted unanimously to trash the new Spam-inspired, "Talent Packed" logo that took one year and $60,000 to create, the Austin Daily Herald reports.

The vote came at Monday night's work session, the paper says, after a slew of complaints from residents.

The local group Vision2020 worked for more than a year to create the rebranding image. It's a process a number of towns and cities – including Brooklyn Park (see below) and Woodbury – are currently going through in an effort to bring in more residents and businesses.

Austin contracted Minneapolis-based Haberman Consulting for help, and the town's new image and slogan were finally unveiled at a City Council meeting last month.

It did not illicit positive reactions from most residents. In fact, many people seemed to simply hate it.

“This logo does nothing to show Austin’s true value, diversity, or talent. I understand Hormel is a big part of Austin, so is Spam, but we as a community are much more than just those two items,” read one submission to Vision2020, according to the Post Bulletin.

And another: ” … something that is supposed to look like a Spam can is not a good idea.”

The town’s mayor even weighed in, telling the Star Tribune, “Most everybody didn’t like it right from the start … I haven’t gotten one call in favor of it.”

The image and slogan are a clear nod to the ham-in-a-can product that was invented by Hormel in Austin. The Hormel Foundation covered $35,000 of the cost of creating the logo. The Daily Herald reports the City Council won't consider another logo for at least a few months; members say the city's website needs to be redesigned first.

While Austin hits a Spam-tin-sized bump on its road to rebranding, add Brooklyn Park to the list of Minnesota communities trying to change its public perception.

In November, FOX 9 reported city leaders were unhappy with being labeled as a hub of crime, poverty and foreclosures – despite data showing the crime rate is as low as it's been in a decade, and big businesses deciding to move in to the northwest suburb.

"Despite all of this positive news, perceptions don’t align with reality, especially among those living and working outside Brooklyn Park," the city's rebranding website says.

Mayor Jeffrey Lunde told FOX 9 racism was a big part of the city's negative image. The station noted the 2010 census showed black, Asian and Hispanic residents now outnumber whites – but Lunde says there is no data showing the crime rate is different among races.

"People just see things, they'll associate things negative things – crime – with people's skin color," he said.

So the City Council voted to hire Minneapolis PR firm Carmichael Lynch Spong – for a cool $150,000 – to rebrand Brooklyn Park.

Last the week, the firm shared its findings with the City Council, the Star Tribune reports.

The general conclusion: Residents of Brooklyn Park see it as a safe, diverse place to live; on the upswing thanks to new business ventures in the city including Target and Olympus Surgical Technologies America, the paper says. But outsiders still view it as a crime-ridden area

Carmichael Lynch Spong also found many suburbs have slogans that are similar to one another, and feature being a "good" or "great" place to "work" or "live," the paper says – the firm suggests Brooklyn Park find one that's different to set the city apart.

Woodbury recently embarked on a similar journey, hiring PadillaCRT in an attempt to to lure more businesses, conventions and new residents. The early working idea revolves around Woodbury being “The Center of … ” something. But what that is has yet to be determined.

Next Up

FWDqyh6UEAENgIG

80 mph winds, large hail possible with severe storms in MN

A severe thunderstorm watch is in effect for much of the state until 3 a.m. Saturday.

290376311_5009722282489162_198055240351933487_n

30 people evacuated as flooding hammers small town

It's assumed that at least eight inches of rain fell in Randall, with more heavy rain expected Friday night into Saturday morning.

Intersection in Rochester.

Boy dies in motorcycle crash in Rochester

Police are investigating as of Friday afternoon.

Tab2FileL (13)

Numerous severe storms likely in Minnesota Friday night

Watch the video for the full details with meteorologist Sven Sundgaard.

court room

Teen pleads guilty in shooting death of 15-year-old girl in Columbia Heights

Damico Jamal-Tokyo High will receive a sentence in juvenile court, along with an adult prison sentence.

Screen Shot 2022-04-25 at 11.00.01 AM

Walz wants to use surplus money to send direct payments to Minnesotans

It's a renewed effort from a previous proposal from Walz and Lt. Gov. Peggy Flanagan's supplemental budget in January.

Ron Johnson

Jan. 6 committee says aide for WI senator tried to give fake elector info to Pence

The attempt was discovered through text messages in the ongoing public hearing held by the Jan. 6 select committee.

Stock U of M sign

Minnesota state colleges boosting tuition again by 3.5%

The Minnesota State system's Board of Trustee's approved the increase Wednesday.

covid

Minnesota's COVID-19 update for Friday, June 24

The next daily update will be provided Monday, June 27.

Pro choice rally

Walz, Jensen react to historic Supreme Court reversal of Roe v. Wade

After voting to overturn Roe, conservative Justice Clarence Thomas has hinted contraception and same-sex marriage protections should follow.

16362 County Rd 81, Maple Grove, Minnesota - October 2021 (4)

2-year-old killed in crash on County Road 81 in Maple Grove

The crash occurred Thursday evening on County Road 81.

police tape

BCA issues new details about St. Michael standoff, shooting

New details say a St. Cloud police officer struck the suspect with gunfire.

Related

Austin city council candidate: don't vote for me, I'm a felon

A week before the primary election, Zeke Dahl realized he wouldn't be eligible to serve on Austin's city council. Dahl was convicted of check forgery last year. The charge will be reduced to a misdemeanor once he repays the money. But he's discovered that process won't happen in time for him to be sworn in on the council.