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Comcast to hire 400 people in Twin Cities to improve 'notorious' service

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One of the nation's biggest cable providers is hoping to improve its "customer experience," and will hire hundreds of new workers in the Twin Cities to make that happen.

Comcast announced Monday morning that it will add 400 new customer service representatives and managers at the call center in its regional office in downtown St. Paul, according to a news release.

The company says it will be expanding the spaces at 10 River Plaza Park to make room for all those incoming workers, adding 45,000 square feet to the 125,000 square-foot facility. They plan to have construction on the space done by early 2016, which is when they'll start the hiring.

"The jobs are part of Comcast’s nationwide initiative to improve our customers’ experience and reflects our ongoing commitment to the Minnesota community," said Regional Vice President Jeff Freyer in a statement on LinkedIn.

The 400 new positions in St. Paul will bring Comcast's Twin Cities workforce to about 24,000 people. Gov. Mark Dayton is quoted in the release thanking the company for its commitment to Minnesota.

They plan to start advertising the jobs within the next month.

The company's plan to revamp its customer experience will see the hiring of some 5,500 people across the U.S. over the next three years, according to the release.

Its own 'biggest threat'

The Star Tribune notes Comcast has "developed a reputation for poor service," and has recently taken the step of investing more in "employee training, simplified billing" and other improvements that make dealing with the company a little easier for its customers.

Forbes earlier this month wrote, "Comcast’s biggest threat, quite possibly, remains itself" where customer-company interactions are concerned.

The publication described the company's customer service "snafus" as "notorious," and quoted CEO Brian Roberts as saying "we've been making steady improvements."

Comcast has been the subject of jokes and even hostility on the Internet since the release of a recorded phone call between a frustrated customer and a Comcast operator, who badgered the caller with invasive questions when he tried to disconnect his service, according to KnowYourMeme (warning: this page includes a link to a comedy video with some adult language).

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