Skip to main content

Dairy Queen is bringing back two of its '90s treats

They want your nostalgia money.

If you grew up in the '90s, you probably have a soft spot for all that fun stuff you had as a kid: TLC, Full House, all the best Disney movies, Dunkaroos, pogs, etc.

Dairy Queen knows this. And like most other companies, hopes you'll buy stuff from them if they give you that nostalgia hit you want.

DQ's newest promotion features the return of two '90s "fan favorites": Treatzza Pizzas and Mr. Misty (aka Misty Slush).

"‘90s trends are in," Dairy Queen's news release explains, in case you didn't know. "Fashion, jewelry, shoes, toys and even hairstyles popular during that decade are part of a nostalgic revival taking place in 2017."

Fueling that is millennials (anyone who's 18-39 years old right now). That age group is now the largest in the United States. And loves itself some nostalgia, with Cramer describing the '90s as millennials' "not-so-secret weakness."

The Mr. Misty was around well before then, dating back to 1961. Though it was eventually renamed Misty Slush, then Arctic Rush. Whatever it was called when you were a kid, you probably tried it at least once. They'll be back as a permanent summer menu item, Dairy Queen says, in cherry, blue-raspberry, grape, strawberry-kiwi and lemon-lime flavors.

The ice cream pizza thing is legitimately '90s, having been introduced in 1995. If you don't remember it, the Treatzza Pizza is a fudge cookie crust, topped with vanilla ice cream and other sugary candies. These will be available in Choco Brownie, Reese’s, M&M and Heath flavors.

And actually, in 2012 a Redditor posted a photo of a sign outside the Roseville DQ saying Treatzza Pizzas were back as a very small test, predicting the store was "gonna get slammed so hard."

That's what Dairy Queen is hoping for again here in 2017.

Next Up

Governor Tim Walz

Walz, judge in dispute over Feeding Our Future case

A Ramsey County judge disputed Walz's claims that the Minnesota Department of Education was ordered by the court to resume payments to Feeding Our Future.


2 dead, 1 with life-threatening injuries in Hwy. 7 crash

Both drivers were not wearing their seatbelt, according to the State Patrol.

Screen Shot 2022-09-25 at 11.50.33 AM

15-year-old Richfield football game shooting suspect arrested

A 16-year-old accused of instigating the altercation is also in custody.

Police tape

3 arrested after homicide, burglary in Inver Grove Heights

Charges of first-degree murder and first-degree burglary are pending.

fire, firefighter

Woman dies after becoming trapped in Waseca house fire

Police tried to enter the home but heavy smoke prevented them from getting inside.


1 dead, 2 with life-threatening injuries in Minnesota crash

The crash happened just after 7:30 p.m. Friday.

Image (1)

School bus carrying students plunges into river southwest of Fargo

None of the kids suffered life-threatening injuries, though some were taken to area hospitals.

Richfield High School

Richfield High School cancels weekend events after shooting

Two men were shot outside the school's football stadium

Screen Shot 2022-09-23 at 10.21.38 PM

Sound of shots, mass panic at Richfield football game streamed live on YouTube

Gunfire caused panic at a varsity football game Friday night.

J. Gordon

K-9 search leads to $36K fentanyl seizure during traffic stop

A traffic stop was made after the vehicle was seen speeding through the area.


Portillo's likes dad jokes, says it's coming to Minnesota

You need to ketchup on this news before you dip out.

It's back! Free ice cream at Dairy Queen on Wednesday

DQ does this every year to mark the first day of spring.

dairy queen owatonna video jan 2022 screengrab

MN Dairy Queen viral video: Store to 're-staff' following investigation

The video shows an employee dump a customer's order onto the sidewalk.

dairy queen free cone day

Dairy Queen's free cone day is back on Monday

The popular giveaway returns after two years off.

Hey, you won a free taco last night!

Get a free taco, because someone you probably don't know did something in a baseball game.