Skip to main content

Free burritos! Chipotle launches summer loyalty program

  • Author:
  • Updated:
    Original:

Who doesn't love free food?

Chipotle, in an effort to win back consumers after the multi-state E. coli outbreak, has launched Chiptopia, a loyalty program.

It's a three-month summer rewards program that kicks off July 1, a news release says.

“We created Chiptopia to reward our most loyal customers who continue to support our efforts to cultivate a better world,” Mark Crumpacker, chief creative and development officer at Chipotle, said in the release. “While Chiptopia Summer Rewards lasts just three months, we will be carefully listening to our customers and using what we learn as we consider the design of an ongoing rewards program.”

How it works

Go to any Chipotle starting July 1 to get a Chiptopia Card (see image at right). There are three levels to earn free food: mild, medium and hot, Chipotle's website says.

Each time you use your Chiptopia Card to buy a burrito or other entree, you get a credit. After four credits in one month, you get a free entree. That's mild status.

Medium status comes when you get four more credits (or eight burritos/entrees in a month). That earns you another free entree.

When you get to the hot status – eleven visits within a month – gets you a third free entree.

If you get one of the statuses for all three months, you can earn even more. Mild status for three months gets you another free entree. Medium status gets you $20 in merchandise, and hot status earns you free catering for 20 people.

Note: The credits reset after every month, and only one purchase a day qualifies for a credit.

Here's a video that helps explain the loyalty program:

This embed is invalid

Next Up

Screen Shot 2023-01-29 at 1.54.31 PM

Missing: Minnesota man last seen in Sioux Falls area

Aaron Pearson, 41, was reported missing on Thursday.

Screen Shot 2023-01-27 at 7.45.44 PM

Protest for Tyre Nichols to be held outside MN Governor’s Mansion

Activists groups say they’ll call on Gov. Tim Walz and the Legislature to implement police reforms.

Pool

Minnesota pool contractor banned from industry, must pay $2 million-plus

Minnesota Attorney General Keith Ellison filed suit against Charles Workman and his company, MN Crete Pools, LLC, in August.

Minneapolis police

St. Paul man identified as victim of north Minneapolis homicide

The shooting occurred on the 2200 block of Emerson Avenue North on Wednesday.

ambulance

Two youths seriously injured after being struck by driver in Bloomington

Police say the boy is in a critical condition, while the girl has severe injuries.

Rosedale Center

Two men sentenced for carjacking in Rosedale Center parking lot

Leon Kismit Bell, 49, and Jack Mitchell Piche, 23, were sentenced in U.S. District Court on Jan. 20.

Screen Shot 2023-01-27 at 3.59.30 PM

Police identify White Bear Lake officer shot while serving warrant

The officer is a six-year veteran of the department.

abortion, planned parenthood

Minnesota Senate passes bill codifying abortion into state law

Having already passed in the House, it will now be sent to Gov. Tim Walz for signing into law.

Screen Shot 2023-01-27 at 7.45.44 PM

Tyre Nichols: Initial police version of events bear similarities to George Floyd killing

Memphis PD said Nichols complained of 'shortness of breath' following 'confrontations' with police, who in reality violently beat him.

Related

Target store inside

Target's launches new customer loyalty program next month

Target Circle doesn't require a credit or debit card.