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General Mills stakes out gluten-free niche

General Mills has been pitching gluten-free products to a niche market. The New York Times Magazine reports in the process the Golden Valley company has become heroes for people with a rare digestive disorder. General Mills has put gluten-free lables on more than 300 of its products and has reformulated others--like Chex cereals, to appeal to people with ciliac disease.
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General Mills has been pitching gluten-free products to a niche market. The New York Times Magazine reports in the process the Golden Valley company has become heroes for people with a rare digestive disorder. General Mills has put gluten-free lables on more than 300 of its products and has reformulated others--like Chex cereals, to appeal to people with ciliac disease.

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