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Hundreds of people with bells ring in a world record at MOA

Here's what a new world record sounds like.

The Mall of America rang in the bell ringing season with a world record.

The Salvation Army, Handbell Musicians of America and MOA scored a Guinness World Record for largest handbell ensemble Saturday morning.

According to a news release, 664 handbell musicians from all around the country gathered to play a five-minute, original arrangement for shoppers and Guinness judges.

If you're wondering what that looked and sounded like, watch this video:

At the end of the song, the judges announced that a new world record had been set.

The previous record for largest handbell ensemble was 560 people. That was set in Japan in 2013.

This also marks the start of the Salvation Army's red kettle season in the Twin Cities. Volunteers are already ringing bells at kettles around MOA and Cub stores throughout the metro.

"We hope it reminds people that our volunteer bell ringers are such a key part of The Salvation Army's success at Christmas time," said Lt. Col. Lonneal Richardson, leader of The Salvation Army's Northern Division.

Cub Foods will be matching donations made to red kettles in the Twin Cities on Saturday, up to $15,000.

Donations help give families in need food, shelter, Christmas presents and more.

Last year, the Salvation Army says its campaign collected $149.6 million.

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