Black Friday on steroids might be the only way to accurately describe the jam-packed lines at both Build-A-Bear Workshop locations inside Mall of America on Thursday.
Build-A-Bear Workshop hosted a national campaign, "Pay Your Age Day," allowing customers to pay their age for any Build-A-Bear. The response was so overwhelming that Mall of America was forced to shut down the lines as a safety precaution.
"We feel it is important to share that, based on the information available to us before the day began, we could not have predicted this unprecedented reaction to our Pay Your Age Day event," Build-A-Bear officials said in a statement.
This wasn't just a problem at the Mall of America, with all Build-A-Bear stores across the U.S. shutting down because of the insane demand.
At the Rosedale Center in Roseville, the line stretched seemingly forever, with some suggestions the wait to get into the store was more than 5 hours at one point.
"Unfortunately, given these circumstances, we were unable to serve all of our Guests for the Pay Your Age Day event, as planned," Build-A-Bear's statement continued.
Customers who were left waiting in line were given vouchers to be redeemed for a future purchase.