Skip to main content

Love Your Melon, the popular Twin Cities-based, mission-driven outdoors company known for its knit hats, has been acquired by Win Brands Group.

New York-based Win, an "omnichannel retail platform," announced the acquisition on Tuesday after it received a $40 million equity investment from its partners, Orangewood Partners. 

It's unclear how much Win paid to buy Love Your Melon. 

Love Your Melon, which was founded in 2012 by two University of St. Thomas students in their entrepreneurship class, gives 50% of its net profits to nonprofit organizations involved in fighting pediatric cancer. It has donated more than $9 million to nonprofits and has given more than 235,000 beanies to kids battling cancer and their families.

In recent years, Love Your Melon has expanded from selling beanies to offering apparel, home goods and face masks. 

"Now, as part of Win, we're equipped with the tools we need to grow faster than ever before by accessing new markets, diversifying our product offering, and expanding our retail footprint," Zachary Quinn, co-founder and co-CEO of Love Your Melon, said in a news release. "We believe we have found the best partner to lead this brand and its mission into the next chapter."

Win touts Love Your Melon's charitable efforts and passionate fan base, as well as its success licensing with partners that include Disney, Marvel and Harry Potter.

Eric Satler, president at Win, said Love Your Melon has a "tremendous opportunity for growth," noting there are "significant opportunities to broaden its product selection."

Kyle Widrick, CEO and co-founder of Win, said Love Your Melon is a "terrific addition" to the company's portfolio and is "emblematic of what we look for in the businesses we acquire: a category-defining brand in a key vertical, with passionate founders and a clear path for growth."

Love Your Melon joins Win's other brands, including Gravity, a weighted blanket brand; Homesick, a candle company; and QALO, which makes silicone wedding rings.

Next Up

Ettinger and Finstad

CD-1 Primary: Jeff Ettinger gets DFL nod, Brad Finstad wins GOP vote

Jennifer Carnahan also was on the ballot as a GOP candidate — and fell about 11,000 votes shy of claiming victory.

Screen Shot 2022-05-25 at 8.01.45 AM

6-year-old and his grandparents killed in trailer home fire

"Found among the charred debris were two adults and a child," the sheriff's office said in a release.


Uvalde massacre: MN schools react with horror, increase security

A gunman killed 19 children and two adults in Texas Tuesday afternoon.

Screen Shot 2022-05-24 at 5.21.04 PM

Ex-South St. Paul coach dies by suicide 2 days before sentencing

Matthew McCollister was to be sentenced for fraud in federal court on Wednesday.


Minnesota 'glampground' named one of 10 best in U.S.

In Nevis, Minnesota, campers can stay in a refurbished 1905 train car.

Screen Shot 2022-01-28 at 9.04.12 AM

Two men charged over terrifying armed robbery at Newport apartment

They shot the woman who lives in the apartment in the abdomen, and put a gun to a man's head.

Minneapolis police

Minneapolis 2-year-old identified in suspicious death case

The cause of death has not yet been revealed due to an ongoing investigation.

Arianna Vos

Victim of wrong-way driver crash ID'd as Hutchinson 19-year-old

Three women, ages 19, 20 and 20, were in the vehicle struck by a wrong-way driver early Sunday morning.

Julissa Thaler

Eli Hart killing: Police investigating multiple crime scenes

An announcement Tuesday confirmed potential crime scenes in Mound and Minnetrista.

SEIU Healthcare Minnesota strike.

Twin Cities mental health workers gather for 1-day strike

More than 400 mental health workers are participating in the unionized strike on Tuesday.

Bloomington Fire

HAZMAT team at Bloomington hotel following chemical spill in pool

The fire department said two hotel employees are being evaluated by paramedics.


phillips distilling

Minnesota-based Phillips acquires 2 alcohol brands

The brands will join Phillips' growing portfolio of flavored spirits.

This tool helps you share your Grain Belt with your valentine

Because pouring a beer into a single glass just doesn't say love.

J.J. Taylor

J.J. Taylor being sold to another distributor, putting 180 jobs at risk

J.J. Taylor is the largest beer distributor in the state.

'Best idea ever': Those Arby's venison sandwiches sold out in minutes

Minnesotans love their deer meat. Even from Arby's, apparently.

'Best idea ever': Those Arby's venison sandwiches sold out in minutes

Minnesotans love their deer meat. Even from Arby's, apparently.

Minneapolis-based Bite Squad sold in $321 million deal

Bite Squad was founded in Minneapolis in 2012.

Bloomington-based software firm sold

New Jersey-based Verisk Analytics has agreed to acquire Aspect Loss Prevention for $8 million. The Twin Cities-based software company helps companies prevent employee theft.