The Minnesota-based healthy, fast-casual restaurant Crisp & Green has announced it is venturing into multiple states next year.
In early 2021, the company says it's beginning a national expansion with 20 new locations in Texas, South Dakota, North Dakota and Iowa.
CEO Steele Smiley founded Crisp & Green in 2016, and now operates seven locations: in the Dinkytown and North Loop neighborhoods of Minneapolis, as well as in Wayzata, Edina, St. Paul and Maple Grove.
Each one serves up salads, grain bowls and smoothies while also providing exercise classes. He credits its growth to his company's emphasis on community building and online ordering via an app, which proved to be crucial after the pandemic began.
Prior to COVID-19, Crisp & Green said its app for pickup orders was "underutilized," but that's since changed and had such success that the company added a delivery option in the Twin Cities.
"With the widespread shift to digital ordering amidst the coronavirus pandemic, the brand was uniquely prepared to capture the increased demand for their healthy and convenient options, leading to accelerated growth in a time when the restaurant industry is struggling across the nation," reads a press release.