Skip to main content

Minnesota native helps bring back Surge soda, gets his own 'day' in hometown

  • Author:
  • Updated:

Matt Winans is a hero in his hometown of Fergus Falls, Minnesota, and all it took was resurrecting a long-discontinued soda brand.

It's because of the 26-year-old and two other dedicated soda drinkers that select stores have once again started carrying Surge, the highly caffeinated citrus drink that CocaCola nixed more than a decade ago.

Their efforts began in 2011 with the founding of The Surge Movement, an online grassroots campaign that sought to persuade Coke to bring back the once popular beverage, the Fergus Falls Journal reports.

To coincide with the return of the drink to area stores, the city has declared Sept. 10 "Matt Winans Day," which includes a fundraiser for a local food shelf, the paper says.

It's something the current Fargo resident has worked hard for: According to the Forum, Winans is a walking encyclopedia of Surge facts, such as the name of the artist who designed the original can labels and why the combination of obscure ingredients – like Maltodextrin – gives the soda its unique flavor.

Additionally, the paper says Winan and his cohorts put up $4,000 for a billboard reading "Dear Coke, We couldn't buy Surge so we bought this billboard instead" near the company's Georgia headquarters.

Evidently, their efforts worked, and if you've spent the last 13 or so years longing for Surge, there are plenty of opportunities to sip (or gulp) it once again.

The drink is now sold at participating retailers in Minnesota, the Dakotas, and about two dozen other states in the eastern U.S., according to the official website.

It's been available on for about a year, an unusual move for Coke, which had never distributed a product "solely through e-commerce," according to a news release.

At the time of the online launch, the company credited the "Movement" with drawing its attention to the "cult-like" following of the drink – which was also the first discontinued product the company had ever resurrected.

Next Up

Voting survey vote election

Ramsey County sends out ballots with deceased candidate on it

The county said it's addressing the issue with the Minnesota Supreme Court.

Screen Shot 2022-09-28 at 12.30.28 PM

New haunted house experience coming to Inver Grove Heights

The exhibit will feature family-friendly and 18+ events.

Wayzata High School

Niche rankings identify best Minnesota schools, districts

Eden Prairie has schools ranked in both the private and public categories.


Walker, The Current announce end of Rock the Garden festival

The Walker Art Center and Minnesota Public Radio announced the festival will retire so the organizations can dream up new events.

Screen Shot 2022-09-28 at 9.05.52 AM

Able Seedhouse + Brewery in NE Minneapolis to close

The brewery and its onsite food truck, Animales Burger Co., will both be open for their last day on Saturday.

Lake Minnetonka

Police investigate spate of car break-ins on south Lake Minnetonka shore

The South Lake Minnetonka Police Department received reports that cars in Shorewood and Excelsior were broken into Tuesday morning.


1 dead, 3 injured in crash involving tractor and SUV

The man driving the tractor was killed in the crash.

University of minnesota sign

U of M gives some students 50% off meals for September after complaints

Students have complained about an array of issues surrounding dining halls.