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Minnesota Super Bowl generated $450 million, host committee says

The average visitor spent more than $600 per day.

The Twin Cities got a bang for its buck with nearly half a billion dollars in revenue generated from Super Bowl 52, the Minnesota Super Bowl Host Committee announced Tuesday. 

By the numbers, here is the economic impact the Super Bowl made: 

  • $450 million gross local spending.
  • $370 million net spending.
  • $608 spent per day by each tourist.
  • $273 million generated for Minnesota workers' wages.
  • 1,630 private jets landed at MSP-area airports.
  • 266,000 hotel rooms reserved with triple the profits from same time last year.
  • 1 million people attended Super Bowl LIVE on Nicollet Ave. 
  • 83 percent of first-time visitors said they will return to Minnesota. 

The final tallies show just how accurate the planning committee was in terms of projecting the economic impact of the Super Bowl. 

For example, the $608 spent per day by the average visitor was just $17 shy of the projected $625, and the $370 million spent was just $30 million less than expected, according to the Pioneer Press

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